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Providing the love and support every pet deserves.
The ASPCA® reports that 5.8 million dogs and cats entered shelters and rescues in 2025, where many live day after day without the love of a family.
Subaru believes that all pets deserve loving homes. That’s why through our Subaru Loves Pets® initiative, Subaru and our retailers are committed to improving the lives of as many shelter animals as possible.
Every October, Subaru retailers provide direct funding through grants administered by the ASPCA to local animal welfare partners to help cover costs for preparing animals for adoption, veterinary expenses, and more. Many Subaru retailers also host adoption, microchipping, or other types of events in their stores to help ensure more pets can find loving homes in their communities.
Pets make the world a better place and Subaru is proud to help make the world a better place for them.
Wondering how to help shelter pets near you?
With plenty of efforts taking place year-round, contact your local Subaru retailer to learn more about how you can help a pet in need.
Over $75 million donated to national and local pet-focused organizations.
Supported the rescue, adoption, and health of over 900,000 animals.
We are proud to be the largest corporate donor to the ASPCA®.
Display Your Support
Express your personal interests and hobbies with Subaru Badge of Ownership Lifestyle Icons. For each “Animals Badge” ordered in October, Subaru will donate $1 to the ASPCA, up to $5,000 total
Subaru Parts Online
During the month of October, Subaru will donate $30 per purchase of select Genuine Subaru Pet-Friendly Accessories purchased from Subaru Parts Online to the ASPCA in October, up to $10,000 in total
One text.
One dollar for pets.
Text PETS to 78243 and Subaru will donate $1 to the ASPCA after you sign up to receive promotional Subie texts, up to a maximum total donation of $25,000. You'll also receive Subaru news, special offers, vehicle launch updates, and more. Text PETS to 78243 or click below to join
New subscribers only.
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National Make A Dog's Day
Older and disabled dogs are some of the most vulnerable shelter animals, often overlooked and stay longer in shelters as they wait to find loving homes. Subaru and our retailers are partnering with local organizations to help these dogs — whom we call the “Underdogs” — find loving homes.
This year for our eighth annual National Make A Dog’s Day on October 22, we’re encouraging everyone to do something special for their dog and consider adopting, fostering, or supporting an Underdog as a life-changing way to Make A Dog’s Day.
Peanut
A tiny senior chihuahua gets a second chance at love.
Pigtails
A tough little kitten who started her recovery in a bucket.
Brunswick Subaru
Brunswick Subaru donated $4,000 to One of a Kind Pet Rescue to help prepare pets for adoption and find loving homes. This donation helped One of a Kind Pet Rescue increase their dog adoptions over the previous month by 34, increase their animal intake, and save dogs in dire situations due to hurricanes. They were even able to finally find homes for some of their resident Underdogs who were seniors or had disabilities.
Subaru Wesley Chapel
Subaru of Wesley Chapel teamed up with the Tampa Bay Humane Society to host an adoption event full of excitement, joy, and wagging tails. It was a celebration of community and compassion featuring an adorable pet costume parade. Subaru of Wesley Chapel covered all adoption fees and donated 35 pet-parent kits to ensure that new pet parents had everything they needed to care for their new companions.
Sangera Subaru
The Sangera Subaru team partnered with Bakersfield SPCA to host a Fall Low-Cost Vaccine and Microchip Clinic where 300 vaccines were administered and 20 pets were microchipped. By the end of October, 74 dogs and cats were adopted from the Bakersfield SPCA. In recognition of their commitment to finding homes for shelter pets, Sangera Subaru donated $3,100 to the Bakersfield SPCA with plans to continue their partnership through 2025 to help even more pets find the love they deserve.
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Pets Move Us, So We Help Move Them
Since 2015, Subaru has supported the ASPCA with specially outfitted Subaru Ascent SUVs to help with the rescue and transport of animals across the country. These vehicles have allowed the ASPCA to support more than 23,400 animals — and counting — by helping them find care and loving homes.
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All of Our Latest and Greatest Dog Videos
Join the lovable Barkley dog family as they go on adventures in their trusty Subaru vehicles.
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Pet Insurance from Liberty Mutual
A proud partner of Subaru, Liberty Mutual's customized pet insurance delivers multiple policy options spanning accidents, illnesses, and wellness with affordable coverage. As a Subaru owner, you could save up to 20% with stackable discounts.
Subaru is the largest corporate donor to the ASPCA. Since 2008, our partnership has had a significant impact on the rescue, transport, well-being, and adoption of nearly 250,000 animals across the country.
Subaru and BARK have partnered since 2016 as part of the annual Subaru Loves Pets initiative to provide products for dogs in shelters and to help welcome them into their new homes.
Interested in becoming a partner with Subaru? Just fill out our partnership request form.
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