SUBARU FORESTER SCORES SECOND MOTOR TREND SPORT/UTILITY OF THE YEAR® WIN

- Subaru is first (and only) manufacturer to win SUOTY three times


- Most wins in Sport/Utility category


- Only automaker with back-to-back wins in category


Cherry Hill, N.J., October 10, 2013 - Motor Trend announced today that the Subaru Forester won Motor Trend Sport/Utility of the Year for 2014.

Subaru is the only manufacturer to win this title three times, the most wins in the Sport/Utility category. In the past six years of competition, Subaru has had three winners – the 2014 Forester, 2010 Outback, and the 2009 Forester. The 2013 XV Crosstrek also ranked as a finalist in 2012.

MOTOR TREND editor-in-chief Ed Loh, said, “The 2014 Subaru Forester beat a highly competitive field of SUVs because it best met our award’s six key criteria. Smart design, thoughtful engineering, and a compelling performance on road and off were the keys to the Forester’s win. Our editors were particularly impressed by the powerful yet efficient turbocharged engines, the intelligent and sporty CVT transmission, and the excellent visibility and interior package found within the Forester. Practical, affordable, efficient and fun-to-drive - Forester truly ticked every box”.

In addition to the Subaru Forester, the 2014 Motor Trend Sport/Utility of the Year competition included twelve other all-new or significantly updated SUVs:

Acura MDX
Audi Q5
BMW X1
Buick Encore
Dodge Durango
Hyundai Santa Fe
Jeep Grand Cherokee
Kia Sorento
Land Rover Range Rover Sport
Mini Paceman S ALL4
Mitsubishi Outlander
Toyota RAV4

“We are honored to receive the MOTOR TREND Sport/Utility of the Year award for the third time,“ said Thomas J. Doll, president, and chief operating officer, Subaru of America, Inc. “Our product, engineering, sales and marketing teams all work hard to provide the best products and experiences we can for our owners. Receiving this distinction from MOTOR TREND truly adds credence to our mission.”

MOTOR TREND's Sport/Utility of the Year is not a comparison test, and is only open to all-new or substantially upgraded vehicles that have gone on sale in the 12 months from November 1 of the previous year.

To judge contenders for the award, MOTOR TREND's editorial staff conducted an exhaustive three-phase testing process. Phase one includes a full tech check and weigh-in, then full track testing to establish baseline data for acceleration, braking, and handling. Phase two involves three days of road loops offering a range of road surfaces and traffic conditions to evaluate ride and handling, engine and transmission smoothness and responsiveness, wind and road noise, and ergonomics. A dirt-track section tests traction, stability, and braking control systems. In the third phase the judges debate and deliberate. The judging criteria include the following categories:

Design Advancement - well-executed exterior and interior styling; innovative vehicle packaging; good selection and use of materials.

Engineering Excellence - total vehicle concept and execution; clever solutions to packaging, manufacturing and dynamics issues; cost-effective tech that benefits the consumer.

Performance of Intended Function - how well the vehicle does the job its planners, designers, and engineers intended it to do.

Efficiency - low fuel consumption and carbon footprint, relative to the vehicle's competitive set.

Safety - a vehicle's ability to help the driver avoid a crash, as well as the secondary safety measures that protect its occupants from harm during a crash.

Value - competitive price and equipment levels, measured against those of vehicles in the same market segment.
Priced from $21,995, the Forester is offered with a new 250-horsepower 2.0-liter direct-injection turbocharged BOXER engine or a 170-horsepower 2.5-liter naturally aspirated 4-cylinder BOXER engine. A Lineartronic® CVT (continuously variable transmission) is standard in the 2.0XT models and available for the 2.5-liter models, which features a standard 6-speed manual transmission. The Forester jumps to the head of its segment in all-wheel drive fuel economy, with the 2.5i model achieving EPA estimates of 24 mpg city/32 mpg highway/ 27 mpg combined (with CVT).

The 2014 Forester has received a Top Safety Pick+ (TSP+) award from the Insurance Institute for Highway Safety (IIHS). The Forester is the first vehicle to ace every aspect of the challenging small overlap front crash test conducted by the IIHS. The Forester is the only one of 13 small SUVs to earn an overall rating of good in the test.

The recognition from MOTOR TREND validates the sales success of the 2014 Forester, which is up 46% year-to-date over 2012. Forester’s strong sales performance mirrors the growth of the Subaru brand overall, which is on track to achieve its fifth-consecutive year of sales increases and top 400,000 vehicle sales in the US market in 2013.

For more information about the award, judging process, and the contenders check out the December issue of Motor Trend or visit www.motortrend.com.

For press release, click here.

Study Shows Many Pet Car Safety Restraints to Be Unsafe

- Subaru and the Center for Pet Safety Announce Full Study and Crash Testing Results


- Sleepypod Clickit Utility Harness Named 2013 Top Performing Harness


CHERRY HILL, N.J., Oct. 3, 2013 - Subaru of America, Inc. and the Center for Pet Safety (CPS), announced today the results of a collaborative study to test the effectiveness of pet harnesses marketed with safety claims. Sleepypod’s Clickit Utility Harness has been identified as the 2013 Top Performing Harness. The pet harness study was designed by CPS – a registered 501(c)(3) non-profit research and advocacy organization dedicated to companion animal and consumer safety – to mirror the same crash tests used to measure the effectiveness of child safety products. The crash tests uncovered serious flaws in many of the popular pet restraints currently on the market, with many resulting in catastrophic failure. The goal of this study is to enforce the importance of driving safely with pets. In addition, the performance data will assist in the development of the first harness safety standard and test protocols that will serve as guidelines to the pet products industry.

For full press release, click here.

For dog safety tips, click here.

SUBARU ANNOUNCES PRICING ON 2014 XV CROSSTREK HYBRID

- First Subaru Hybrid - based on popular gas model XV Crosstrek, hybrid offers same Capability and Utility


- High-efficiency, Go-Anywhere Crossover with standard Symmetrical All-Wheel Drive


- Well-equipped and priced from $25,995


Cherry hill, N.J., October 1, 2013 - Subaru of America, Inc. has announced pricing on the carmaker’s first-ever production hybrid vehicle, the XV Crosstrek Hybrid, arriving in dealerships in late 2013. The Hybrid is based on the successful XV Crosstrek crossover model and retains its all-terrain capability while providing better fuel efficiency and improved driving dynamics.

Starting at $25,995, the 2014 XV Crosstrek Hybrid offers a roomy, versatile, fun-to-drive crossover that combines bold five-door design with a refined chassis, high fuel economy and everyday comfort.

”The XV Crosstrek model has been an instant hit since going on sale in September 2012, selling approximately 45,000 units in its first year and showing there is a strong market for a compact CUV that provides strong looks, safety, AWD capability and good fuel economy.” said Thomas J. Doll, president, and chief operating officer, Subaru of America, Inc. “The XV Crosstrek Hybrid will now combine those proven Subaru attributes with hybrid technology and will appeal still further to ecologically-minded consumers,” The sales success of the 2014 XV Crosstrek, mirrors the growth of the Subaru brand overall, which is on track to achieve its fifth-consecutive year of sales increases and top 400,000 vehicle sales in the US market in 2013.

All XV Crosstrek Hybrids are equipped with 2.0-liter, 4-cylinder BOXER engine and Subaru Symmetrical All-Wheel Drive. Available in a standard trim and top-of-the-line Touring, models include a 13.4 hp/48 lb. –ft. electric drive motor integrated into the Lineartronic® continuously variable transmission.

The 2014 Subaru XV Crosstrek Hybrid builds upon the utility and versatility of the gas model, while offering enhanced handling. Significantly, the hybrid model uses the same Active Torque Split version of Symmetrical All-Wheel Drive as in the gasoline model, preserving the all-weather performance that Subaru customers expect. The system sends torque to the four wheels all the time and adjusts the torque distribution in response to acceleration, cornering and road conditions. The Hybrid also retains the 8.7-inch ground clearance and 4-wheel independent suspension of other XV Crosstrek models and adds special chassis tuning for more agile handling.

The cargo area is outfitted as standard with a removable cover as well as removable waterproof cargo tray, tie-down hooks and grocery bag hooks. Subaru dealers offer a number of accessories for the standard roof rails for carrying items such as bicycles and kayaks.

The 2014 XV Crosstrek Hybrid serves as the top model in this series and features numerous exclusive design features. The rear light clusters and the stop lamps use energy-saving light-emitting diode (LED) technology. The high-grade color multi-function display is exclusive to the XV Crosstrek Hybrid and featured on both models. The 4.3-in. LCD screen can show the hybrid system’s energy flow according to driving conditions. Using switching screens, the display combines driving operation information with entertainment content, including the standard rear vision camera.

The navigation system in the XV Crosstrek Hybrid Touring uses a 6.1-inch touch screen LCD display and voice control, iTunes® tagging, SMS text messaging capability, SiriusXM Satellite Radio® and SiriusXM NavTraffic® (4-month trial subscriptions included). The navigation system also features Aha® Infotainment smartphone integration featuring radio stations, newsfeeds, audiobooks and more. The XV Crosstrek Hybrid includes all the standard equipment from the XV Crosstrek Premium model and adds keyless access and start, automatic climate control system, upgraded instrument cluster, high-grade multi-function display, body-color foldable side mirrors with integral turn signals, leather-wrapped steering wheel with silver stitching, chrome exterior door handles and more. The XV Crosstrek Hybrid Touring, starting at $29,295, model adds a touch-screen navigation system, leather-trimmed seating and a power moonroof.

Subaru Image

Destination & Delivery is $825 and may vary in the following states: CT, HI, MA, ME, NH, NJ, NY, RI and VT. D&D is $945 for dealers in Alaska.

For press release, click here.

SUBARU REPORTS RECORD SEPTEMBER SALES

Cherry Hill, N.J., October 1, 2013 - Subaru of America, Inc. today reported 31,755 vehicle sales for the month of September, representing the best September sales month in company history. September sales increased 15 percent over September 2012. Year-to-date sales for Subaru total 313,407 – 28 percent higher than the same period in 2012. The company is on track to achieve its fifth-consecutive year of sales increases.

Sales for the all-new 2014 Forester remain strong at 10,620 units, a 75 percent increase over September 2012 and a year-to-date increase of 49 percent. Legacy sedan and Outback crossover were recently rated as “superior” in the new Insurance Institute for Highway Safety (IIHS) Front Crash Prevention (FCP) test program. The FCP program was created as a result of research by the Highway Loss Data Institute indicating that forward collision warning and automatic braking systems, such as Subaru’s EyeSight system, are helping drivers avoid frontal crashes.

“Subaru of America is particularly proud of the Legacy and Outback earning the IIHS highest rating in their FCP test,” said Thomas J. Doll, president and chief operating officer, Subaru of America, Inc. “This is a testament to the safety and technology advantage provided by the EyeSight driver assist system. It is no wonder more and more people are shopping the Subaru brand.”

Subaru Image

“With strong owner loyalty and new owners joining our brand at a record pace, we expect to close the year with more than 400,000 vehicles sold,” said Bill Cyphers, senior vice president of sales, Subaru of America, Inc.

For press release and sales chart, click here.