2013 SUBARU WRX AND WRX STI SPECIAL EDITIONS DEBUT AT SEMA SHOW

- Subaru Launches new "Orange and Black" Special Editions


- Limited run of just 300 vehicles


LAS VEGAS, October 30, 2012 -- Subaru of America reveals 2013 Subaru WRX and WRX STI Special Editions at the 2013 SEMA Show. The new models are in keeping with a long tradition of customized Subaru SEMA show cars -- and just in time for Halloween. The Special Edition WRX and WRX STI models feature an "Orange and Black" custom paint scheme, with Tangerine Orange paint off-set with jet black custom wheels, black front fender badging and exterior mirrors. The Special Editions cars also receive black exterior graphics.

The Special Edition line-up is limited to just 200 WRX sedans and 100 WRX STI sedans. For a true custom look, the Special Edition WRX Special Edition feature dark interior trim form the WRX STI, including a black headliner. The cars orange interior stitching on seats, doors and shift boot and custom orange trimmed floor mats. The WRX STI also features front fog lamps.

On sale in spring of 2013, the Special Editions spice-up an already potent line up of AWD sports cars. Featuring Subaru Boxer engines, the WRX and WRX STI models develop 265 HP and 305 HP respectively. Delivering massive bang for the buck, the 2013 WRX Special Edition produces 244 lb.-ft. of peak torque at 4,000 rpm and running through its standard Subaru Symmetrical All-Wheel Drive. The 2013 WRX STI Special Edition delivers a rally-inspired driving experience with its 305-horsepower turbocharged BOXER engine, 6-speed manual transmission and exclusive Multi-Mode Driver Controlled Center Differential (DCCD) version of Subaru Symmetrical All-Wheel Drive. The WRX STI is also equipped with Subaru Intelligent Drive (SI-DRIVE) and a Multi-Mode Vehicle Dynamics Control (VDC) system, the latter featuring a track performance-optimized mode.

About Subaru of America, Inc.

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. Subaru boasts the most fuel-efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. For additional information visit http://www.media.subaru.com/pressrelease/379/1/2013-subaru-wrx-wrx-sti-special-editions-debut

Subaru of America Hits One Million Facebook Fans

- Subaru celebrates one million fan milestone with owners and employees


CHERRY HILL, N.J., Oct. 25, 2012 -- Subaru of America, Inc. has surpassed one million Facebook fans on its official Facebook page.

"Subaru has some of the most passionate owners and now, more than a million Subaru fans are following us on Facebook," said Dean Evans, chief marketing officer for Subaru of America. "The Subaru Facebook page is all fan engagement so we are happy to see our page serving so many Subaru enthusiasts."

The company marked the one million fan milestone with a video collage of fan-submitted photos. The video is a digital flipbook illustrating Subaru vehicles and their owners. It concludes with images of Subaru employees thanking Facebook fans for following the brand.

Subaru has leveraged Facebook to launch several digital campaigns this year. The "Subaru Guide to Everything" Facebook application features a virtual travel guide of tips and reviews crowd-sourced from Subaru owners and fans. Subaru "First Car Experience" enabled fans to animate their first car stories, tag Facebook friends in the story and share the animations among their social circle. The newly-launched "Love all you can do" Facebook tab on the Subaru Facebook page serves as a living photo album and event calendar inspired by the many ways Subaru owners put their vehicles to use.

"This is a big milestone for Subaru; we are happy to be able to celebrate with our fans and our employees across the country," said Evans.

Subaru of America Facebook page: http://www.facebook.com/subaruofamerica

Link to Subaru digital flipbook: http://www.youtube.com/watch?v=OcFVHo1AE80&feature=youtu.be

About Subaru of America, Inc.

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation.

Subaru Sponsors 2012 Men's Health Urbanathlon® & Festival

- Subaru selects the unique, urban endurance race to showcase all-new 2013 XV Crosstrek


- Race series kicks off Oct. 13 in Chicago with stops in New York and San Francisco this fall


CHERRY HILL, N.J., Oct. 12, 2012 -- Subaru of America, Inc. has signed on as exclusive automotive sponsor of the 2012 Men's Health Urbanathlon® & Festival. This unique, 9.5-11 mile competition combines traditional road race elements with rigorous obstacles and sets them against a backdrop of iconic city landmarks.

"Urbanathlon fans are the ultimate adventure seekers so we knew this race series would perfect for introducing the ready-for-anything 2013 Subaru XV Crosstrek," said Tim Tagye, Subaru sponsorship and promotions manager. "The all-new XV Crosstrek is the most efficient all-wheel drive compact SUV in America. Its no-compromise versatility supports active lifestyles in any environment; we are excited to showcase it amongst these amazing urban athletes."

This is the seventh annual signature Urbanathlon event produced by Men's Health, the world's largest men's magazine. Highlights of this year's rigorous and demanding courses include: Stair climbs in Soldier Field (Chicago), Citi Field and Arthur Ashe Stadium (New York), AT&T Park (San Francisco), tire stutter-stepping, climbing over marine hurdles, over-under traffic barricade obstacles, traversing monkey bars, taxi cab hurdles, scaling a bus, and crawling under the Subaru XV Crosstrek obstacle before heading to the 8-foot wall at the finish lines.

Subaru owners receive VIP packet pick-up and priority parking at Chicago and New York events. The car-maker will also hold a push-up contest and Trek bicycle raffle at each location. The events are free and open to the public.

  • The Chicago race will begin at 7:15am CST, Saturday, October 13 at Soldier Field.
  • The New York race will begin at 7:50am EST, Saturday, October 27 at Citi Field.
  • The San Francisco race will begin at 7:50am PST, Sunday, November 18 at Fisherman's Wharf.

For more information visit: http://www.menshealthurbanathlon.com/.

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About Subaru of America, Inc.

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation.

All-new 2013 Subaru XV CROSSTREK Awarded IIHS 2012 TOP SAFETY PICK

- New Subaru XV Crosstrek small CUV earns highest-possible rating in IIHS evaluations


- Subaru remains the only car manufacturer with 2012 IIHS Top Safety Picks for all models


CHERRY HILL, N.J., Oct. 4, 2012 -- Subaru of America, Inc. today announced that the Insurance Institute for Highway Safety (IIHS) has recognized the all-new 2013 Subaru XV Crosstrek as a 2012 TOP SAFETY PICK. Subaru remains the only manufacturer with 2012 IIHS Top Safety Picks for all models.

The all-new XV Crosstrek earned a "good" rating – the top rank – in the moderate overlap frontal, side, rollover and rear impact evaluations.

"The XV Crosstrek brings Subaru all-wheel drive and crossover technology into the small CUV segment," said Thomas J. Doll, executive vice president and COO, Subaru of America, Inc. "Our buyers know that Subaru means safety and adding XV Crosstrek to our 100% list of IIHS Top Safety Picks is proof of that."

The TOP SAFETY PICK recognizes vehicles that, in IIHS testing, do the best job of protecting people in front, side, rear, and now rollover crashes based on 'good' ratings in each category. The IIHS ranks in terms of Good, Acceptable, Marginal and Poor, with 'good' as the top rank possible in Institute tests. Winners also must have electronic stability control.

"For three years running, Subaru is the only automotive manufacturer with the distinction of earning IIHS TOP SAFETY PICK awards for every model it builds," said Institute president Adrian Lund. "It's tough to win, and we commend Subaru for making safety a top priority."

About IIHS

The Institute's frontal crashworthiness evaluations are based on results of a moderate overlap frontal crash test. Each vehicle's overall evaluation is based on measurements of intrusion into the occupant compartment, injury measures recorded on a 50th percentile male Hybrid III dummy in the driver seat, and analysis of slow-motion film to assess how well the restraint system controlled dummy movement during the test.

Side evaluations are based on performance in a crash test in which the side of a vehicle is struck by a barrier moving at 31 mph. The barrier represents the front end of a pickup or SUV. Ratings reflect injury measures recorded on 2-instrumented SID-IIs dummies representing a small (5th percentile) woman, assessment of head protection countermeasures, and the vehicle's structural performance during the impact.

Rear crash protection is rated according to a two-step procedure. Starting points for the ratings are measurements of head restraint geometry -- the height of a restraint and its horizontal distance behind the back of the head of an average size man. Seat/head restraints with good or acceptable geometry are tested dynamically using a dummy that measures forces on the neck. This test simulates a collision in which a stationary vehicle is struck in the rear at 20 mph. Seats without good or acceptable geometry are rated poor overall because they can't be positioned to protect many people.

In the roof strength test, a metal plate is pushed against 1 side of a roof at a constant speed. To earn a good rating for rollover protection, the roof must withstand a force of 4 times the vehicle's weight before reaching 5 inches of crush. This is called a strength-to-weight ratio. For an acceptable rating, the minimum required strength-to-weight ratio is 3.25. A marginal rating value is 2.5. Anything lower than that is rated poor.

About Subaru of America, Inc.

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru vehicles, parts and accessories through a network of more than 600 dealers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation.

Subaru of America, Inc. Sets September Sales Record

- Subaru continues ten month streak of month-over-month sales gains


- September sales 32% increase over 2011


- Year-to-date sales of 245,463 represent a 25 percent increase over 2011


CHERRY HILL, N.J., Oct. 2, 2012 -- Subaru of America, Inc. today reported sales of 27,683 vehicles for the month of September, a 32 percent increase over September 2011. The company also reported year-to-date sales of 245,463, which represents an impressive 25.5 percent increase over prior year.

September sales for newly-refreshed Outback and Legacy models have increased 39 percent and 31 percent, respectively, over September 2011. Also, September sales for Impreza were up 211 percent over September 2011; year-to-date sales for Impreza have increased 155 percent.

"Subaru sales continue to rise because we have the right product, the right positioning and a strong retail network," said Thomas J. Doll, executive vice president and COO, Subaru of America, Inc. "XV Crosstrek, the most fuel efficient crossover vehicle in America, has just arrived in showrooms and we know this vehicle will further fuel our sales growth this fall."

October Sales Report

"With such strong September sales, Subaru is in an excellent position to exceed 300,000 units this year," said Bill Cyphers, senior vice president of sales, Subaru of America, Inc.

About Subaru of America, Inc.

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation.

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