Re-Styled 2013 Subaru Outback® to Debut at 2012 New York International Auto Show

CHERRY HILL, N.J., March 29, 2012

  • New BOXER® engine with higher power and better efficiency
  • Up to 30 mpg highway with standard Symmetrical All-Wheel Drive
  • New second-generation Lineartronic® CVT
  • Redesigned front styling
  • Smoother, quieter ride
  • New convenience and audio features
  • Available EyeSight® driver-assist system with:
    - Pre-Collision Braking
    - System Capable of Pedestrian Detection
    - Lane Departure and Sway Warning
    - Adaptive Cruise Control

Subaru of America, Inc. today announced that it will introduce the 2013 Outback models at the New York International Auto Show. The 2013 Outback is powered by a new, more efficient powertrain and debuting the new EyeSight driver-assist system and features revised styling. Chassis enhancements improve both ride quality and agility in the 2013 Outback, which also offers new amenities and audio/infotainment capabilities.

The 2013 Outback features a restyled front end, with new headlights, grille, front bumper, and fog lights, for a more powerful appearance. Standard Symmetrical All-Wheel Drive distinguishes the Outback from crossover competitors, which generally offer all-wheel drive as an extra-cost option. Numerous enhancements to the body structure, suspension, and steering give the Outback an even smoother and quieter ride for 2013; while also helping increase handling agility. Body roll has been reduced by up to 40 percent.

The Subaru Outback provides the crisp car-like handling with the versatility of an SUV. The 8.7 inches of ground clearance is higher than for many large SUVs and crossovers while maintaining a low step-in height.

Up to 30 MPG

The 2013 Outback 2.5i models debut a new double-overhead-cam (DOHC) 2.5-liter FB series Boxer engine for increased performance and fuel efficiency. The new engine produces 173 hp and 174 lb.-ft. of torque, compared to 170 hp and 170 lb.-ft. with the previous engine. More significant is that the new engine produces greater low-end torque across a broad speed range, making the 2013 Outback 2.5i models more responsive in everyday driving.

Outback 2.5i and 2.5i Premium models offer a choice between a standard six-speed manual transmission and the second-generation Lineartronic CVT (continuously variable transmission); the latter is standard on 2.5i Limited. Models with the CVT also feature a 6-speed manual mode with steering wheel paddle shifters, which allow the driver to control the transmission via six pre-set ratios. Outback 3.6R models continue with a 256-horsepower 3.6-liter six-cylinder BOXER engine and five-speed electronically controlled automatic transmission.

Official EPA fuel economy figures are not yet available, but Subaru projects that the 2013 Outback 2.5i with the Lineartronic CVT will achieve 24-mpg city/30 mpg highway/26 mpg combined, up compared with the 22/29/24 for the 2012 model.

Subaru also projects that the 2013 Outback will achieve a 5-star overall safety rating from the National Highway Traffic Safety Administration (NHTSA). The 2013 Outback models add a new Brake Override system.

New EyeSight Driver-Assist System

The 2013 Subaru Outback (and Legacy®) models debut Subaru's new EyeSight driver-assist system, which integrates Adaptive Cruise Control, Pre-Collision Braking and Vehicle Lane Departure Warning. Projected to be one of the most affordable such technologies available in the U.S. market, EyeSight uses a stereo camera design developed by Subaru to provide a detection angle wider than that of radar-based systems.

Enhanced Interior Comfort and Convenience

New, more comfortable seat fabric, and a new light matte wood grain trim provide a sophisticated appearance. The Outback Limited models for 2013 offer a new Special Appearance Package option that provides a Keyless Access & Start system along with a two-position memory system for the already-standard 10-way power driver's seat. With the Keyless Access & Start system, the driver, while carrying the remote control in a pocket or purse, can unlock the car by touching the door handle button. The rear gate also has an unlock touch sensor.

Also in the Limited models, rear A/C outlets have also been added, and a new electro-luminescent instrument cluster integrates the 3.5-in. color screen for the multi-information display, which also shows EyeSight functions when the car is so equipped. The Outback was the first crossover to feature as standard factory-installed foldable roof crossbars. For 2013, a new adjustable design allows the rear crossbar to be moved further rearward to carry longer items such as kayaks or other outdoor gear.

Three Trim Levels

The 2013 Subaru Outback 2.5i models are available in three trim levels - base, Premium, and Limited. Outback 3.6R models will be offered in base and Limited. The base 2.5i features standard steering wheel cruise control and audio switches; a 60/40 split fold-down rear seat with recline feature; electronic parking brake with Hill Holder System; and an automatic headlight function. The standard audio system in the 2.5i model is upgraded for 2013 to now include Bluetooth® hands-free phone capability, audio streaming, iPod® control capability, and a USB charging port. The system continues with an AM/FM stereo, single disc CD player, Radio Data Broadcast System (RDBS), 3.5mm aux. input jack, and 4 speakers.

Outback Premium models add a 10-way power driver's seat; leather-wrapped steering wheel and shifter; body-colored side mirrors; 17-in. alloy wheels (all 3.6R trim lines have 17-in. alloy wheels as standard); and other amenities.

The Limited trim lines add to the Premium perforated leather upholstery; dual zone automatic climate control; the All-Weather Package that includes heated front seats and mirrors, and a windshield wiper de-icer (package optional for Premium); the harman/kardon Premium Audio Package (optional for Premium) with a 4.3-in. color display, 440-watt amplifier, nine harman/kardon premium speakers, and standard XM Satellite Radio® service (four-month free trial subscription included); rear A/C duct, electro-luminescent gauges, and a 4-way power front passenger seat. The Limited models also exclusively offer an available voice-activated GPS navigation system with a seven-in. LCD display, rear vision camera and XM NavTraffic® (with a four-month free trial subscription included), and an SD card slot for convenient navigation map updates, among other features.

Outback Premium and Limited models offer an available Power Moonroof Package with Rear Vision Camera that also includes an auto-dimming rear-view mirror with Homelink garage-remote function.

Subaru produces a full line of all-wheel drive sedans, crossovers, and SUVs; and for 2013 has also introduced the rear-wheel drive BRZ sports car to its portfolio.

http://www.subaru.com/autoshow/2012/new-york.html

Re-Styled 2013 Subaru Legacy® to Debut at the 2012 New York International Auto Show

CHERRY HILL, N.J., March 29, 2012

  • New, more powerful, more efficient BOXER® engine
  • Up to 32 mpg highway — best of any midsize sedan with all-wheel drive
  • Revised suspension for smoother, quieter ride with enhanced agility
  • New conveniences and audio features
  • Available EyeSight® driver-assist system with:
    - Pre-Collision Braking
    - System Capable of Pedestrian Detection
    - Lane Departure and Sway Warning
    - Adaptive Cruise Control

Subaru of America, Inc. today announced that it will debut the re-styled 2013 Subaru Legacy at the 2012 New York International Auto Show. The 2013 Legacy is powered by either a 3.6-liter H6 or a new, more efficient 2.5-liter four-cylinder powertrain and debuts revised styling as well as the new EyeSight driver-assist system. Chassis enhancements improve both ride quality and agility in the 2013 Legacy, which also offers new amenities and audio capabilities.

The 2013 Subaru Legacy features a new, sportier front styling with new headlights, grille and front bumper. The changes will further enhance the appeal of the Subaru Legacy, which has sold in record numbers since its 2010 redesign. With standard Symmetrical All-Wheel Drive, the 2013 Subaru Legacy remains the most fuel-efficient midsize all-wheel drive sedan in America. At the same time, the Legacy rewards drivers with engaging performance and a high level of driving comfort and offers outstanding safety performance. For added safety, the 2013 Legacy adds a new Brake Override system.

Up to 32 MPG

The 2013 Legacy 2.5i models debut a new double-overhead-cam (DOHC) FB series 2.5-liter BOXER engine for increased performance and fuel efficiency. The new engine produces 173 horsepower and 174 lb.-ft. of torque, compared to 170 hp and 170 lb.-ft. from the previous 2.5-liter SOHC engine. More significant is that the new engine produces greater low-end torque across a broad speed range, making the 2013 Legacy 2.5i models more responsive in everyday driving.

The 2013 Legacy 2.5i offers a choice between a standard six-speed manual transmission and the second-generation Lineartronic CVT (continuously variable transmission); the latter is standard on the 2.5i Premium and Limited. The second-generation Lineartronic® CVT offers more responsive and quieter operation compared to the transmission it replaces. Models with the CVT also feature a six-speed manual mode with steering wheel paddle shifters, which allow the driver to control the transmission via six pre-set ratios.

The 2013 Legacy 3.6R continues with a 256-horsepower 3.6-liter six-cylinder BOXER engine and five-speed electronically controlled automatic transmission. A downshift "blipping" feature adds a sporty feel when using the Legacy 3.6R steering wheel paddle shifters.

Although official EPA fuel economy figures are not yet available, Subaru projects that the 2013 Legacy 2.5i with the Lineartronic CVT will achieve 24 mpg city/32 mpg highway/27 mpg combined, compared to 23/31/26 for the 2012 model. That makes the 2013 Legacy 2.5i competitive with many midsize sedans that come only with front-wheel drive.

New EyeSight Driver-Assist System

The 2013 Legacy (and Outback®) models debut Subaru's new EyeSight driver-assist system, which integrates Adaptive Cruise Control, Pre-Collision Braking and Vehicle Lane Departure Warning. Projected to be one of the most affordable such technologies available in the U.S. market, EyeSight uses a stereo camera design developed by Subaru to provide a detection angle wider than that of radar-based systems.

Retuned Suspension Enhances Agility and Ride Quality

Numerous enhancements to the body structure, suspension, and steering give the Legacy a smoother and quieter ride for 2013, while also delivering improved handling agility. Body roll has been reduced by up to 40 percent.

Increased Interior Comfort and Convenience

New seat fabric enhances comfort in the 2013 Legacy, while dark, glossy wood grain trim provides a luxurious appearance on Limited models. Limited trim level models for 2013 feature a new rear-seat A/C outlet. A new electro-luminescent instrument cluster in the Limited models integrates a 3.5-inch color screen for the multi-information display, which also shows EyeSight functions when the car is so equipped. With the Keyless Access & Start system, the driver can unlock the car by touching the door handle while carrying the remote control in a pocket or purse. (The trunk also has an unlock touch sensor.)

Three Trim Levels

The 2013 Subaru Legacy 2.5i is available in three trim levels — base, Premium, and Limited. The Legacy 3.6R is available in base and Limited. Standard features in the Legacy 2.5i include steering wheel cruise control and audio switches; a 60/40 split fold-down rear seat, electronic parking brake with Hill Holder System and an automatic headlight function. The standard audio system in the 2.5i model is upgraded for 2013 to now include Bluetooth® hands-free phone capability and audio streaming, iPod® control capability, and a USB charging port. The system continues with an AM/FM stereo, single disc CD player, Radio Data Broadcast System (RDBS), 3.5mm aux. input jack, and four speakers.

Legacy Premium models add the Lineartronic CVT plus additional amenities, including a 10-way power driver's seat, a pair of dash-mounted tweeters, leather-wrapped steering wheel and shifter, body-colored side mirrors, 17-in. alloy wheels (all 3.6R trim lines have 17-in. alloy wheels as standard), and other amenities.

The Limited models feature perforated leather upholstery, the All-Weather Package that includes heated front seats and mirrors and a windshield wiper de-icer (package optional for Premium), dual zone automatic climate control, a four-way power front passenger seat, the display-type harman/kardon premium audio package (optional for Premium) with a 4.3-in. color display, 440-watt amplifier, nine harman/kardon premium speakers, and standard XM Satellite Radio® service (four-month free trial subscription included), and, new for 2013, a rear A/C duct, and electro-luminescent gauges. The Limited models also exclusively offer an available voice-activated GPS navigation system with a rear vision camera, and XM NavTraffic® (four-month free trial subscription included), among other features. A power moonroof is available for the Premium and Limited models.

Subaru produces a full line of all-wheel drive sedans, crossovers, and SUVs, and for 2013 has also introduced the rear-wheel drive BRZ sports car to its portfolio.

The Legacy 2.5GT model is discontinued for 2013.

http://www.subaru.com/autoshow/2012/new-york.html

Subaru Road Race Team Eager for Round 2 of GRAND-AM Series

Drivers Feeling Confident for Race at Barber Motorsports Park


Phoenixville, PA. - March 27, 2012 - Leveraging a two-month lull after the first event of the 2012 GRAND-AM Continental Tire Sports Car Challenge series, the Subaru Road Racing Team (SRRT) travels to Birmingham, Al., after a productive period identifying and completing refinements on their #35 Subaru WRX STI 4-door race car in preparation for this highly-anticipated race. This weekend's event will be run on the popular, 2.3-mile Barber Motorsports Park circuit.

Andrew Aquilante, Chester Springs, Pa., and Bret Spaude, Bushnell, Fl., will share cockpit duties in the race-prepped, 2012 Subaru WRX STI developed specifically to compete in a field of road racing cars developing over 400 horsepower

"Superior horsepower is always advantageous," said Joe Aquilante, principal of Phoenix Performance in Phoenixville, Pa., where the SRRT Subaru race units are prepped and maintained, "but the Subaru symmetrical all-wheel drive system in our WRX STI is a great benefit on a twisting, hilly track such as this one and negates the power of the V8-engined cars. We led laps during last year's race at Barber [Motorsports Park], and our competitive lap times in January at the race at Daytona [International Speedway] drive our confidence."

"On the twisting infield portions of the Daytona track," noted driver Andrew Aquilante, "Bret and I were able to outmaneuver most of the field in our Subaru. We expect Barber to be more of the same."

Added James Han, motorsports marketing manager for Subaru of America, Inc., "We're encouraged that the pace from our STI is both competitive and also repeatable lap after lap, and I'm looking forward to our team's performance at Barber."

Qualifying is Friday at 10:50am (ET). The 2 1/2-hour race takes the green flag Saturday at 5:15pm (ET). The Barber Park race will be televised by SPEED TV for broadcast on April 8th at 12:00pm (ET).

Sponsors for SRRT include: Subaru Of America, Inc., Subaru Tecnica International (STI), Subaru Performance Tuning (SPT), Hawk Brakes, Ron Davis Racing Radiators, ARP (Automotive Racing Products).

About SRRT Phoenix LLC
SRRT Phoenix LLC represents the Subaru of America Inc. road racing effort in the 10-round GRAND-AM Continental Tire Sports Car Challenge series and is owned and managed by Joe Aquilante of Phoenix Performance, LLC. The team's 32,000 sq. ft. facility is in Phoenixville, Pa., 40 miles west of Philadelphia, Pa. Team drivers Andrew Aquilante and Bret Spaude race a Subaru WRX STI in the Grand Sport class.

SIA Celebrates 25 Years

Lafayette, IN March 17, 2012, - Subaru of Indiana Automotive, Inc. (SIA) is kicking off a year of events commemorating its 25th Anniversary of incorporation, beginning with an internal celebration among its over 3600 Associates.

"Today is an important milestone for SIA," stated Tom Easterday, Executive Vice President. "Since our incorporation on March 17, 1987, our mission has been to contribute to society through the growth of our Company. Now, a quarter of a century later, we've stayed true to our mission, employing a record number of Associates, producing a record number of vehicles and continuing to lead the auto industry in quality, safety and environmental stewardship."

Over the next several months, SIA will host a variety of events to celebrate its history of manufacturing world-class vehicles, creating partnerships in the community and employing a very talented and skilled workforce. These events will offer SIA Associates the opportunity to celebrate the company's achievements while also offering the community a chance to get an inside-look at Subaru's unique manufacturing process.

To learn more about SIA and its 25th Anniversary, visit www.subaru-sia.com

About Subaru of Indiana Automotive, Inc.

Subaru of Indiana Automotive, Inc. (SIA), a subsidiary of Fuji Heavy Industries, Ltd., is the home of North American Subaru production. Models built at the plant include the Subaru Legacy, Outback and Tribeca. In 2007, SIA also began producing the Toyota Camry under contract with Toyota. SIA employs over 3,600 Associates, and every SIA Associate is committed to quality, safety and environmental stewardship.

FHI Started Production of the Subaru BRZ and Toyota 86

Line-off ceremony took place at the Subaru Main Plant in Japan


TOKYO, March 16, 2012 -- Fuji Heavy Industries Ltd. (FHI), the manufacturer of Subaru automobiles, announced that it held a line-off ceremony at Subaru's Gunma Main Plant (Ota-city, Gunma Prefecture, Japan) with Toyota Motor Corporation (TMC) President Akio Toyoda and honored guests in attendance, in commemoration of the production start of the Subaru BRZ and Toyota 86.

FHI and TMC first agreed on business collaboration in Oct. 2005. After the companies expanded their cooperative ties with new agreements related to development and production in April 2008, they then began four years of development. The completion of this joint-development product also marks a great achievement of the alliance between FHI and TMC.

At the ceremony, TMC President Akio Toyoda said, "I would like to express my sincere appreciation to the ceaseless efforts of all FHI people and staff who were involved in the development, production and preparations for both models. The Subaru BRZ and Toyota 86 would not have been successfully developed without collaboration between FHI and TMC. We started the alliance for mutual growth in 2005 and now I'm delighted to see that our alliance surely bore fruit."

FHI President Yasuyuki Yoshinaga, after extending his gratitude to all participants at the ceremony, said, "The car symbolizes our corporate strategy in two significant aspects: good progress of our alliances; and advancement of our 'select and focus' approach. The start of production today made a huge step for us, but it is not our goal. By constantly refining both models, TMC and FHI hope to nourish each model to be loved by customers all over the world for a long time to come."

Subaru Gunma Main Plant, where minicars were previously manufactured, was recently renewed for the Subaru BRZ and Toyota 86 production. FHI plans to produce the Impreza at the same plant by March 2013.

FHI offers "Enjoyment and Peace of Mind" to its customers through the Subaru brand statement "Confidence in Motion" and its consistent approach to "Engineering Excellence".

Following very positive reviews, the highly anticipated BRZ goes on sale in the United States, spring 2012.

2013 Subaru XV Crosstrek® to Debut at New York International Auto Show

New fun-to-drive, high-capability compact crossover


2.0-liter BOXER® engine and up to 33 miles per gallon


Standard Symmetrical All-Wheel Drive, 8.7 inch ground clearance


Available in Premium and Limited models


Comprehensive infotainment technology


CHERRY HILL, N.J., March 22, 2012 -- Subaru of America, Inc. today announced that it is expanding its line of award-winning crossover-type vehicles with the all-new 2013 Subaru XV Crosstrek. The versatile, fun-to-drive Subaru XV Crosstrek, which arrives this fall, combines bold five-door design with an expanded-capability chassis, high fuel economy and everyday comfort. The new Subaru XV Crosstrek will debut at the 2012 New York International Auto Show.

Subaru based the new Subaru XV Crosstrek on the Impreza® platform, making significant changes to the chassis and body and configuring interior standard equipment and options specifically for this new model. All 2013 Subaru XV Crosstrek models are powered by a 148-horsepower 2.0-liter BOXER engine, teamed to Symmetrical All-Wheel Drive via a five-speed manual transmission or available second-generation Lineartronic® Continuously Variable Transmission (CVT).

Although official the Environmental Protection Agency fuel economy figures are not yet available, Subaru projects the 2013 Subaru XV Crosstrek to be the most fuel-efficient all-wheel drive crossover on the market. Manufacturer-estimated fuel economy figures are 25 mpg city / 33 mpg highway / 28 mpg combined. The 15.9-gallon fuel tank in the Subaru XV Crosstrek is 1.4 gallons greater than that in the Impreza models.

Built for Rugged Action or Everyday Driving

Compared to the Subaru Impreza five-door model it is based on, the 2013 Subaru XV Crosstrek incorporates numerous body and chassis enhancements for its expanded-capability mission. Black side- and wheel-arch cladding, rocker spoiler and roof rails provide a rugged contrast to the body color. The higher ride height, roof spoiler and unique-design 17-inch wheels bolster the Subaru XV Crosstrek model's go-anywhere stance and attitude. Front and rear bumpers and the front grille are unique to the Subaru XV Crosstrek, and dark-tint privacy glass is standard.

The rugged styling is backed up by function, as the four-wheel independent suspension features a raised configuration in the Subaru XV Crosstrek. The new crossover model's 8.7 inches of ground clearance is higher than for most other crossovers and even some dedicated SUVs. The Subaru XV Crosstrek uses standard 17-inch alloy wheels with 225/55 R17 all-season tires to provide all-weather traction and performance. The four-wheel disc brake system in the Subaru XV Crosstrek features larger front rotors than on the Impreza 2.5i models.

The standard five-speed manual transmission includes the Subaru Incline Start Assist feature, which will briefly hold the vehicle while the driver coordinates brake and clutch to pull away from a stop on a hill. Available for the Subaru XV Crosstrek Premium models and standard on the Limited trim line; the Subaru Lineartronic CVT provides infinite variability between the highest and lowest available ratios with no discernable steps or shifts. The CVT continuously and smoothly adapts to performance demand, helping to keep the engine in its most efficient operating range. A six-speed manual mode with steering wheel paddle shifters allows the driver to control the transmission via six pre-set ratios. With either transmission choice, a standard ECO gauge helps the driver to operate the vehicle as economically as possible.

Subaru Safety

For safety, the Subaru Ring-Shaped Frame Reinforcement body structure has been proven in more than a decade of use. Inside, the Subaru XV Crosstrek fills out its safety roster with a driver's knee airbag and standard front side pelvis/torso airbags and side curtain airbags that offer front and rear outboard seat coverage. The passenger-seat front airbag features a shell-type design with a center groove, thus exposing the passenger to less impact force upon deployment.

Vehicle Dynamics Control (VDC) combines stability and traction control functions. Traction control works to augment the Symmetrical All-Wheel Drive functionality. The 4-wheel disc Anti-lock Brake System (ABS) integrates Electronic Brake-force Distribution (EBD) and the Brake Assist safety system. A new Brake Override system ensures that the engine power will be cut when both the brake and accelerator are pressed simultaneously.

Standard Symmetrical All-Wheel Drive

Subaru offers two different Symmetrical All-Wheel Drive systems in the 2013 Subaru XV Crosstrek models. With the five-speed manual transmission, the AWD system uses a viscous-coupling locking center differential to distribute power 50/50 front to rear. Slippage at either set of wheels will send more power to the opposite set.

Models equipped with the Lineartronic CVT feature the Active Torque Split version of Symmetrical AWD. An electronically managed continuously variable transfer clutch actively manages power distribution based on acceleration, deceleration, and available traction. The Active Torque Split system automatically transfers more power (up to 100 percent) to the wheels with the best grip should slippage occur.

Roomy, Versatile Interior

A 103.7-inch wheelbase yields impressive interior roominess in the 2013 Subaru XV Crosstrek. Rear seat legroom in the Subaru XV Crosstrek of 35.4 inches is close to that of some midsize cars. Large door pockets can hold plastic drink bottles and large maps. Numerous compartments located in and around the center console hold all manner of today's personal items, such as phones, USB drives and MP3 players.

With the standard 60/40 split rear seatbacks folded, this versatile five-door crossover provides a completely flat load floor with up to approximately 52.4 cubic feet of carrying space. The cargo area is outfitted as standard with a cover that can be pulled into place or removed, a removable waterproof tray, tie-down hooks, and grocery bag hooks. Subaru dealers will offer a number of accessories for the standard roof rails for carrying items like bicycles and kayaks.

Two Trim Lines

Subaru will offer the 2013 Subaru XV Crosstrek in Premium and Limited models, the latter adding additional luxury amenities and infotainment technology. Among the standard features in the Premium are a tilt/telescoping steering wheel with audio and Bluetooth® control switches; power windows, door locks and side mirrors; multi-function display with fuel economy information; security system with engine immobilizer; outside temperature gauge, and carpeted floormats. The standard audio system in the Premium model features Bluetooth® hands-free phone connectivity and audio streaming, Radio Data Broadcast System (RDBS), iPod® control capability, USB port, 3.5mm aux. input jack and six speakers.

In addition to making the Lineartronic CVT standard, the 2013 Subaru XV Crosstrek Limited adds leather-trimmed upholstery, steering wheel and shift handle; automatic climate control system; auto on/off headlights, and a rear seat armrest with dual cupholders. A standard display-type audio system in the Subaru XV Crosstrek Limited incorporates a rear-vision camera and also features a 4.3-inch display screen and standard HD Radio™.

Standard on the Limited and available for the Premium, the All-Weather Package gives the Subaru XV Crosstrek heated front seats, heated exterior mirrors and a windshield wiper de-icer. Both the Subaru XV Crosstrek Premium and Limited offer a power moonroof and a navigation system as standalone options. The navigation system uses a 6.1-inch touch screen LCD display and integrates a rear-vision camera, voice control, iTunes® tagging, SMS text messaging capability, XM Satellite Radio® and XM NavTraffic® (both XM services require subscriptions). Updated map data can be downloaded to a personal computer and then transferred into the system via secure digital (SD) card.

Subaru Debuts New EyeSight® System

Stereo Camera Based Driver Assist System


Pre-Collision Braking


System Capable of Pedestrian Detection


Lane Departure and Sway Warning


Adaptive Cruise Control


Optional in 2013 Legacy and Outback


CHERRY HILL, N.J., March 15, 2012 -- Subaru of America, Inc. has announced the debut of its EyeSight® driver assistance system. The suite of safety and driver assist technologies will debut at the New York International Auto Show on 2013 Legacy and Outback models. EyeSight will subsequently appear on other products in the Subaru line-up. EyeSight integrates adaptive cruise control, pre-collision braking, and vehicle lane departure warning. The new technology, which can also detect obstacles in front of a parked car and limit potential damage in an impact, will become available later this year.

Combining safety and convenience features, the Subaru EyeSight system will be one of the most affordable of such technologies available in the United States market. EyeSight uses two charge-coupled device (CCD) cameras developed by Subaru. EyeSight is mounted inside the car on the upper edge of the windshield, thus reducing the potential for damage that could occur in bumper-mounted systems, such as radar. The EyeSight system processes stereo images to identify the vehicles traveling in front, as well as obstacles, traffic lanes and other items. The video information is relayed to the EyeSight computer, which is also networked with the car's braking system and electronic throttle control. Below speeds of approximately 19mph, EyeSight is capable of detecting pedestrians in the vehicle's path and can activate in order to mitigate or even avoid the collision. Under certain circumstances, Eyesight is able to bring the car to a complete stop, thus avoiding a collision.

Pre-Collision Braking Control and Collision Mitigation

At relative speeds under approximately 19 mph, EyeSight's Pre-Collision Braking System can detect obstacles in the car's path and, if the driver has not applied the brakes in time, the system can do so to slow the vehicle or bring it to a full stop to help avoid the potential collision. Pre-Collision Braking is always on in the background to act like a second set of eyes for the driver. It can also be turned off temporarily for off-road or rough road travel.

At relative speeds above approximately 19 mph, EyeSight can apply the brakes when an object is detected, and will attempt to brake if the driver takes no evasive action, or does not brake appropriately. In this way it will mitigate potential damage from a collision. The system, which can recognize programmed objects such as vehicles, motorcyclists, bicyclists and pedestrians, can help mitigate collision damage.

Lane Departure and Sway Warning

By monitoring traffic lane markers and lines, the Subaru EyeSight system can detect if the car begins to wander outside the intended lane without a turn signal being used, or if the car begins to sway within the travel lane. Using the turn signal cancels the warning.

Adaptive Cruise Control

Intended for freeway use, Eyesight's Adaptive Cruise Control system can maintain a safe distance from the vehicle in front, braking and/or accelerating the car as needed to maintain the driver-selected target speed and traveling distance. Adaptive Cruise Control is operational from 1-87 mph and can fully brake the vehicle to a stop if the system "locks on" to a vehicle ahead.

As an added convenience, Adaptive Cruise Control assists the driver in heavy "stop and go" freeway traffic by maintaining distance from the vehicle ahead. This feature can help reduce driver fatigue, which can therefore help keep the driver alert.

Additional EyeSight Benefits

In heavy traffic conditions, EyeSight will also alert the driver when the vehicle ahead has moved if he or she doesn't react within several seconds.  The technology can also help reduce collision damages by cutting the throttle when it senses an obstacle in front, but the accelerator pedal continues to be pushed. The system is also effective when a driver shifts into 'Drive' inadvertently instead of 'Reverse' when backing out of a parking space. The stereo camera design of EyeSight provides a detection angle wider than that of radar-based systems.

Cautions

EyeSight is not designed as a substitute for due care and attention to the road. The system may not react in every situation. There are certain operational limitations, such as when weather conditions obscure the view of the cameras. Finally, even with the advanced technology used, a driver with good vision and who is paying attention will always be the best safety system.

Subaru "Work Play Love" Tour Brings All-new Impreza and Fresh Air Therapy to Like-minded Companies Across the Country

Subaru "Work Play Love" Tour celebrates the balance of work and play


Subaru invites workday warriors to take a break and assume active lifestyle personas


CHERRY HILL, N.J., March 13, 2012 -- Subaru of America, Inc. kicks off its new "Work Play Love" Tour by bringing the all-new 2012 Impreza and fresh air therapy breaks to like-minded companies and their employees.

"Subaru is visiting companies that are recognized for having a positive work-life balance," said Todd Lawrence, promotions and sponsorships manager, Subaru of America.  "Our 'Work Play Love' tour is a recognition of those efforts and an invitation to come out and play."

Subaru and active lifestyle partners such as KEEN Footwear, Yakima and Trek will make more than 50 fresh air therapy stops at various companies across the U.S.  Employees at these companies will enjoy outdoor games, a DIY trail mix station, product demonstrations, giveaways and more.  "Work Play Love" was conceived for Subaru by NORTH, brand communications agency based in Portland, Oregon.

"More and more people are looking for ways to achieve life-work balance," said Rebecca Armstrong, principal and managing director at NORTH. "Subaru personifies outdoor play and, as such, is ideally positioned to serve this need."

Workday Warriors

"Everyone has an inner adventurer waiting to get out and the all-new 2012 Impreza is the car to get you there.  The 2012 Impreza is the most fuel efficient all wheel drive car in the country.  Its fuel economy, durability and versatility make it the perfect vehicle for the active, adventurer in all of us," said Lawrence.

"Work Play Love" attendees can harness their inner adventurer by assuming one of three Impreza personas:  The Balance Seeker, The Urbaneer and The Fresh Air Follower.  Each Work Play Love tour stop will feature an Impreza outfitted according to those lifestyle personas.  Tour attendees can assume those lifestyle personas and engage with their associated products.  For example, KEEN is offering attendees of all personas to take recess from work and join a game of tetherball or play corn hole.

At the Workday Warrior Photo Booth, tour attendees can choose from the dozens of products, props – including fake mud and snow – and themed backdrops to create a unique, fun photo.  Their themed photos are then featured on a custom iPad application where the Workday Warrior can generate emails with links to the photos.  The persona photos live instantly on the web for download, sharing and uploading to Facebook.

2012 Impreza Work Play Love Tour Personas

The Balance Seeker finds harmony in the fresh air and on the yoga mat.  While they are successful at their jobs, they never live to work.  A typical Saturday might include a visit to the farmer's market, a walk with the dog and the tree pose in a nearby city park.  In short, they know how to breathe.
Favorite Impreza features: fuel efficiency and moonroof

The Urbaneer is an explorer of both cement jungles and tucked-away neighborhoods.  Come rain or shine, workload or deadline, they always make time to get out and play.  Their car might be filled with flea market finds, bike tubes, restaurant guides and backpacks.  That's because their curiosity cannot be contained and they are up for anything.
Favorite Impreza features: zippy handling and built-in Bluetooth

The Fresh Air Follower loves having a pack on their back and a challenge in their sights.  Whether its mountain biking to a hidden spot or camping under the stars, they escape to the trees every chance they get.
Favorite Impreza features: all-wheel drive and major cargo space 

Subaru Launches Online Dynamic Brochures for 2012 Models

CHERRY HILL, N.J., March 2, 2012 /PRNewswire/ -- Subaru of America, Inc., has unveiled new dynamic brochures for 2012 model year vehicles: Forester, Impreza, Impreza WRX/STI, Legacy and Outback. These dynamic brochures build on the industry-leading program that Subaru debuted in 2011.

Each dynamic brochure features new, 360-degree interactive interior and exterior views that allow users to experiment with paint colors and interior trim. Each brochure features engaging demos, videos and high-quality photography. They also include comprehensive specifications so customers have every detail necessary to love and understand Subaru vehicles.

"Our dynamic brochures give our consumers interactive content they can use to compare models, learn about Subaru technology and share their findings with friends," said Sondra Shiffer, brochures manager for Subaru of America. "This format allows car shoppers easy access to our product information and also reduces the amount of unnecessary printed material."

Forester

The Subaru Forester mid-size SUV offers a combination of award winning safety, smart design and astounding versatility. Forester comes standard with Symmetrical All-Wheel Drive and a balanced SUBARU BOXER engine for exceptional poise and versatility. 2012 Forester, like all 2012 Subaru models, is an IIHS Top Safety Pick.
http://dbrochure.subaru.com/brochures/subaru.forester.2012/index.html

Impreza

The newly re-designed 2012 Subaru Impreza turns up every day enjoyment while offering class-leading fuel economy and a noticeable increase in interior room. With an EPA estimated 36 miles per gallon highway and enough space to store two mountain bikes, 2012 Impreza is a Subaru that is utilitarian, economical and fun to drive. Impreza recently won the 2012 MotorWeek Driver's Choice award for "Best Compact Car."
http://dbrochure.subaru.com/brochures/subaru.impreza.2012/index.html

Impreza WRX/STI

Subaru's rally-bred heritage shines bright with the WRX and STI models. While both cars offer turbocharged all-wheel-drive performance that enthusiasts have come to love and respect, WRX and STI differ in their offerings. The dynamic brochure compares these key differences side-by-side.
http://dbrochure.subaru.com/brochures/subaru.wrxsti.2012/index.html

Legacy

The Subaru Legacy sport sedan combines surefooted Subaru Symmetrical All-Wheel Drive with agile handling and refined smoothness, sharp design, and innovative features for confident intelligence you can feel while driving. ALG awarded Legacy with its 2012 Residual Value Award for Best Midsize Car.
http://dbrochure.subaru.com/brochures/subaru.legacy.2012/index.html

Outback

The Subaru Outback crossover SUV comes standard with Symmetrical All-Wheel Drive and 8.7 inches of ground clearance for control and capability to match its ready-for-anything flexibility and comfort. Kelley Blue Book awarded 2012 Outback with Best Resale Value in its class.
http://dbrochure.subaru.com/brochures/subaru.outback.2012/index.html

"Our customers spend a considerable amount of time interacting with the cool videos and in-depth product information contained in the dynamic brochures," said Shiffer. "The average time spent on our web-based brochures ranges anywhere from 14 to 21 minutes. It's really exciting! We hope our viewers continue to enjoy them, and that they help our customers make more informed purchasing decisions."

Subaru of America, Inc. Reports Record February Sales

February marks third consecutive month of record sales for the brand


Impreza, Legacy and Outback models also shatter previous month sales records


CHERRY HILL, N.J., March 1, 2012 -- Subaru of America, Inc. today reported record sales for February 2012 totaling 25,374 vehicles, a 17 percent gain over February 2011.  The company also reported year-to-date sales of 25,374, a 19 percent gain over prior year.

"January and February sales represent the best start to a calendar year in Subaru history," said Thomas J. Doll, executive vice president and COO, Subaru of America, Inc.  "We are coming off of record-breaking sales in 2011 and thrilled to see this trend continue into 2012."

The all-new Impreza was up 12 percent in February and recorded the best month in its history.  Legacy and Outback also celebrated record-breaking monthly sales and double-digit gains over February 2011.

March Record Report

"We have seen tremendous growth in models such as Outback and Legacy, as well as the newly-introduced 2012 Impreza," said Bill Cyphers, senior vice president of sales, Subaru of America, Inc.  "We anticipate similar momentum throughout the year as we launch the new BRZ sports car and XV Crosstrek, an exciting new small crossover vehicle."

"Another month of historic sales is a true testament to consumer demand for our product.  This demand also means we are well-positioned for another record sales year," added Doll.

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