Buttoned-up engineering, unbuttoned.
BRZ Limited shown
CHERRY HILL, N.J., April 12, 2012 -- Subaru of America, Inc. announced the release of Dynamic Brochure iPad®; apps for the 2012 Subaru Impreza, Impreza WRX/STI, Outback, Legacy and Forester. Fun and interactive consumer tools, the apps showcase the confidence and capabilities of these models.
The iPad® apps feature new, fully photographic exterior and interior 360-degree views that allow viewers to experiment with paint colors and interior trims. The apps also include interactive feature demos, videos and comprehensive specifications.
The all-new Subaru Impreza 4-Door, 5-Door and Impreza Sport, rally-bred Impreza WRX/STI, rugged Outback, intelligent Legacy and the versatile Forester, all come standard with Symmetrical All-Wheel Drive and a balanced SUBARU BOXER® engine for exceptional handling and capability to match their accommodating interior versatility and comfort. Users can see, hear and explore the Subaru models and the technology right from the interactive iPad® apps.
The 2012 Subaru model iPad® apps build on the success of the industry-leading Dynamic Brochure program, which Subaru debuted in 2011, to give audiences more content and more engaging choices for information, comparison and sharing. The program also supports Subaru commitment to environmentally-friendly practices; the digital brochure platform helps to reduce paper usage, energy consumption, inks, and production waste.
"Subaru is excited to roll out the next generation of our leading-edge, environmentally-friendly Subaru model iPad® apps for 2012. These model app launches will be followed closely by the all-new Subaru Life Book featuring our full line of vehicles in a single app," said Sondra Shiffer, brochures manager, Subaru of America, Inc.
These iPad® apps can be downloaded for free at:
CHERRY HILL, N.J., April 5, 2012 -- Subaru of America, Inc. today announced pricing for its much-heralded 2013 BRZ, starting at $25,495 for the Premium model with a six-speed manual transmission. The six-speed automatic version starts at $26,595. Premium models come standard with touch-screen GPS Navigation, Bluetooth® connectivity and HID headlamps. Above the well-appointed Premium model, Limited models add Alcantara seat inserts with leather bolsters, heated seats and mirrors, dual-zone automatic climate control system, fog lights, Keyless Access & Start and body-color decklid spoiler. Limited models come equipped with leather seats and start at $27,495 when equipped with a six-speed manual transmission and $28,595 for automatic versions.
The Subaru BRZ arrives in Subaru dealerships this spring after receiving strong media praise for its handling and fun-to-drive persona. The 2.0 liter naturally aspirated BRZ delivers pinpoint handling precision and an unmatched driving experience for sports car enthusiasts of all skill levels.
Subaru developed the BRZ with three fundamentals of sports car design: low vehicle weight, an ultra-low center of gravity and precision steering. Utilizing Subaru's naturally aspirated 200 horsepower horizontally opposed (Boxer) engine design, BRZ is a sports car that does not sacrifice everyday comfort and practicality.
Prices are MSRP before $750 destination charge.
Optional for Premium and Limited: 6-speed automatic transmission with manual shift mode, downshift blipping control, steering wheel paddle shift control switches, sport shift mode and snow shift mode.
CHERRY HILL, N.J., April 3, 2012 -- Subaru of America, Inc. today reported record sales for March 2012 of 32,387 vehicles, a 20.33 percent gain over March 2011. The company also reported year-to-date sales of 80,568, more than 19 percent gain over prior year. March 2012 was the second best sales month in Subaru history, behind only December 2011.
The all-new Impreza was up 214 percent in March and recorded the best month in its history. Legacy posted its best sales month ever.
Executives at Subaru were today celebrating the best first quarter in the company's 44 year history. "We are very pleased to be able to continue our recent sales momentum into 2012," said Thomas J. Doll, executive vice president and COO, Subaru of America, Inc. "We are well on our way to making 2012 our fourth consecutive record year."
"The all-new 2012 Impreza is spearheading our sales growth along with a terrific month for Legacy," said Bill Cyphers, senior vice president of sales, Subaru of America, Inc. "The new BRZ sports car has taken over 1,000 pre-orders thanks to tremendously positive media coverage and sales for that car will be recorded from May. We also look forward to the XV Crosstrek coming on stream this summer."
CHERRY HILL, N.J., April 1, 2012 -- Subaru of America, Inc. has announced that its new EyeSight® driver assistance system (due for debut at the 2012 New York International Auto Show) will be available with optional "TSA" software. The software takes advantage of EyeSight's pedestrian recognition capability and integrates airport security body scanning software as used by the Transport Security Administration at airports to send images to a cell phone that can identify hidden objects on people situated in front of an equipped vehicle.
The Subaru EyeSight system debuts in regular form on 2013 Subaru Legacy and Outback models and will be one of the most affordable of such technologies available in the United States market and this new addition will increase its capabilities while keeping costs low.
A spokesman for Subaru said "this is an obvious extension of the innovative Eyesight system. We look forward to its application in real world situations. It is sure to be a transparent hit."
EyeSight is not designed as a substitute for due care and attention to the road. The system may not react in every situation. There are certain operational limitations, such as when weather conditions obscure the view of the cameras. Finally, even with the advanced technology used, a driver with good vision and who is paying attention will always be the best safety system. Oh, and the TSA option doesn't really exist. It's April 1, isn't it?