Subaru Launches Custom Performance Cars at 2011 SEMA Show

US Debut of Record Setting Isle of Man WRX STI


2011 Rally America Champion David Higgins' WRX STI


CHERRY HILL, N.J., Oct. 28, 2011 -- Subaru of America, Inc. has teamed with its motorsports partners, tuners and enthusiasts to showcase the latest Subaru Genuine Parts and Subaru Performance Tuning Accessories at the 2011 SEMA show. Subaru will also display the record-setting WRX STI, which set an average speed record of 115.356 MPH around the historic Snaefell Mountain Course this past June at the Isle of Man TT Race. The SEMA show will run November 1-4 2011 at the Las Vegas Convention Center.

Vehicles to be displayed include:

  • Mark Higgins' Isle of Man fastest production car lap WRX STI
  • SRT USA Driver David Higgins' Rally America Championship WRX STI
  • Subaru Performance Tuning 2012 WRX STI 4-door
  • KICKER® Audio 2012 WRX STI 5-door
  • Subaru 2012 Impreza Sport 5-door accessory vehicle
  • Subaru 2012 Impreza 4-door accessory vehicle
  • Subaru 1986 XT Drive Magazine restoration project car

"SEMA continues to command the attention of the aftermarket tuning world and is the perfect place to showcase our latest SPT parts," said Gary Palanjian, Vice President, Parts and Service, Subaru of America, Inc. "With the upcoming launch of the all-new 2012 Impreza, Subaru has a great opportunity for Subaru Genuine Parts and SPT accessory sales."

In addition to the vehicle displays, SRT USA drivers David Higgins and Dave Mirra will be on hand to sign autographs at the Subaru booth. David Higgins will be at the booth November 1st from 11 AM until 1 PM and Dave Mirra on November 2nd from 11 AM until 1 PM.

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Subaru to Help Improve River Water Quality

Rain, Rain, Go Away: Subaru of America One of First Companies in New Jersey to Install Rain Gardens to Help Improve River Water Quality

Rain Gardens Will Reduce Runoff into Streams and Rivers


CHERRY HILL, N.J., Oct. 14, 2011 -- As the growing importance of storm water management is underscored by recent flooding throughout the northeast United States, Subaru of America announces the installation of two rain gardens, the first of which will be installed on October 13 at the company's headquarters in Cherry Hill, and the second one later this fall at the company's Pennsauken, NJ office. These two rain gardens will help reduce runoff, including nutrients and pollutants, into surrounding rivers and streams, such as the Cooper River that runs along the edge of the Subaru headquarters grounds. Subaru worked in partnership with the Camden County Soil Conservation District and the Rutgers Cooperative Extension of Rutgers University to install the rain gardens.

Rain gardens are shallow depressions in lawns and fields that collect rainwater, which then percolates down through layers of rock, gravel or other drainage. The gardens are landscaped with native plants, which beautifies the area and helps minimize maintenance. While rain gardens are becoming more common in new construction, the Subaru rain gardens are some of the first in New Jersey to be retrofitted to corporate grounds.

"Subaru is pleased to be among the first companies in New Jersey to retrofit a rain garden – or two – at our corporate buildings," notes Tom Doll, executive vice president and chief operating officer, Subaru of America, Inc. "The rain gardens will certainly benefit the streams and rivers around those buildings, but just as importantly, they'll help educate our employees, our corporate neighbors, and the public about the importance of storm water management."

"Retrofitting a corporate landscape to include a rain garden is an effective way to help improve water quality," notes Craig McGee, project director, Camden County Soil Conservation District.  "The rain garden will allow rain water to soak into the ground instead of runoff to the streams and rivers, and at the same time provide a valuable landscape enhancement. The best part is Subaru employees and customers will learn how easy it is to install a rain garden at their home and do their part to help protect our water resources."

"Rain gardens are an effective way to reduce routine maintenance costs while protecting the environment and improving water quality," adds Jeremiah Bergstrom, Senior Project Manager, Rutgers Cooperative Extension, Rutgers University. "Working with corporate partners such as Subaru of America is a great way to demonstrate how rain gardens can be effective for businesses, communities and even homeowners."

Subaru of America Reports October 2011 Sales

Best Ever October for Legacy


Best Ever October for Outback


Retail sales up 4.4% Year to Date


CHERRY HILL, N.J., Nov. 1, 2011 Subaru of America, Inc. today announced October 2011 sales of 20,081 and sales of 216,334 year-to-date.

October 2011 saw the best October ever for Subaru Legacy and Outback. Impreza sales were affected by sell-down of the 2011 model ahead of the debut of the all-new 36 mpg Impreza that will begin to arrive in dealerships in November.

Production levels at Subaru factories have now fully recovered and the company expects sales numbers to reach new heights in the coming months to meet continuing customer demand.

"We once again broke 20,000 sales in a month, despite our low inventory," said Thomas J. Doll, executive vice president and chief operating officer, Subaru of America, Inc. "Based on the continuing strong demand for our products, increased supply through December and the launch of the all-new Impreza we expect to finish 2011 with the fourth consecutive year of sales growth for Subaru."

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"Our dealers continue to sell at record levels of efficiency; in fact we sold more cars in October than we began the month with. We are confident our inventory shortages are now behind us and look forward to our dealers closing out the year with increased sales," said Bill Cyphers, SVP Sales, Subaru of America, Inc.

Subaru of America Reports September 2011 Sales

Legacy up 11% Year-to-Date, Outback up 12%


CHERRY HILL, N.J., Oct. 3, 2011 -- Subaru of America, Inc. today announced September 2011 sales of 20,934 and sales of 195,550 year-to-date.

Consumer demand for Subaru products remains at an all time high; however recent sales have been affected due to supply restrictions and lowest-ever dealer inventory following the Japanese tsunami.  Production levels at Subaru factories have now fully recovered and the company expects sales numbers to reach new heights in the coming months as the company returns to its record setting pre-tsunami levels.

"We are extremely pleased to break 20,000 sales again this month, despite inventory constraints," said Thomas J. Doll, executive vice president and chief operating officer, Subaru of America, Inc.  "This momentum positions us well for a successful introduction of the all-new 2012 Impreza, which will hit dealer showrooms later this year."

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"Legacy and Outback continue to experience solid gains with year-to-date increases of 11 percent and 12 percent, respectively," said Bill Cyphers, senior vice president, sales, Subaru of America, Inc.  "We expect this trend will continue as we rebuild inventory."