Subaru WRX STI Sets New Record Lap at the Isle of Man TT Circuit

Driver Mark Higgins sets all-time fastest production car lap of 115.356 MPH on historic Mountain Course


DOUGLAS, Isle of Man, June 10, 2011 -- Subaru driver Mark Higgins set an all-time fastest lap of averaging 115.356 MPH today on the iconic Isle of Man TT Mountain Course driving a US specification 2011 Subaru WRX STI. The previous record of 100 MPH stood for 21 years. The lap took 19 minutes 37 seconds and the WRX STI hit speeds in excess of 162 MPH.

"This was the most thrilling and frightening thing I have ever done," said Higgins, a Manx native. "It has been my dream to drive this course since I was a little boy and I am just elated that we were able to hit the speeds we did. The Subaru was just rock solid through the mountain section and took an amazing amount of punishment on the course."

On his first practice run of the demanding TT circuit, Higgins averaged 113 MPH on the 37-mile course. "It was difficult because we really had no idea what speeds we would be able to do on the course as we were unable to run a full lap at speed," Higgins said. "Today we were unsure if we would be able to run because of the weather. There was hail on part of the course this morning, and heavy rain, but we were able to get a run off and it was a great lap."

The WRX STI was a production US spec car running a standard 305 HP turbocharged boxer engine. Some safety modifications were made. The Subaru was equipped with a Lifeline fire suppression system, Hockley Motorsports roll cage, motordrive competition seats, Mintex brake pads (but stock calipers and rotors), and an open exhaust to warn spectators of the on-coming car. The speed limiter was turned off to allow a higher maximum speed; springs and dampers were changed to accommodate the numerous high-speed jumps on the circuit, sending the WRX STI almost four feet off the ground. The car ran on street legal Pirelli P Zero Trofeo tires.

"We could not be more pleased with the result of this week's drive," said Dominick Infante, National Manager, Product Communications, Subaru of America, Inc. "The WRX STI performed incredibly well at near flat out speeds and Mark drove impeccably. His save at Bray Hill at 150 MPH was some of the best driving any of us have ever seen."  Footage of the incredible save can be viewed here.

Subaru is the official car partner of the Isle of Man TT Races.

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About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States.   All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation.

Subaru Launches iPad Applications for Outback, Forester and WRX/STI

Consumers Gain Eco-Friendly and Interactive Car Shopping Option


Cherry Hill, N.J., June 6, 2011 - Responding to the popularity of mobile browsing, Subaru of America, Inc. has announced new iPad applications based on its 2011 model digital brochures. The free apps allow consumers to explore the 2011 Subaru Outback, Forester and WRX/STI on the iPad interface, with 360-degree views, videos and interactive demonstrations.

In the second quarter of fiscal year 2011, Apple sold 4.69 million iPads. In addition, 41 percent of U.S. adults noted shopping as a reason for interest in purchasing the iPad.(i) With consumers primed to shop on their iPads, Subaru's new apps enhance the auto research experience by offering trim simulators along with engineering and Subaru Symmetrical All-Wheel Drive feature demonstrations.

Alan Bethke, Director, Marketing Communications, Subaru of America, Inc. explains: "Car shoppers are researching everything from financing to auto insurance on their mobile devices. Making these apps available gives car shoppers a convenient and interactive way to explore Subaru vehicles and technology, and it also aligns with our environmental efforts."

The apps build on Subaru's environmentally friendly practices – such as its zero-landfill manufacturing plants – by reducing paper usage, energy consumption, inks and production waste. Beyond the environmental benefits, the iPad apps offer consumers additional choices of how to get information and give them new ways to compare models, experience the Subaru brand and share the experience.

The free apps can be downloaded to the iPad or iPad2. Shoppers can also use Subaru dynamic brochures for all models at Subaru.com.

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation.

Subaru Named as Official Car of the Isle of Man TT Races

Subaru Impreza WRX STI to run timed closed course demonstration lap


Previous lap record set in 1990


Cherry Hill, N.J., June 3, 2011 - Subaru of America Inc. announced a multi-year sponsorship agreement of the Isle of Man TT Races and will run a U.S. specification Subaru WRX STI on several timed laps of the famous TT motorcycle course. The previous timed lap for a car was run 21 years ago by legendary motorsport racer Tony Pond who completed the course at an average speed of over 100 mph (160 km/h).

The course is the perfect test for the Symmetrical AWD confidence and control of the turbocharged, 305-horsepower Subaru WRX STI. Known primarily as a motorcycle circuit, the iconic Mountain Course is known to be one of the harshest tests of man and machine. For more than 100 years, the Isle of Man has been home to the TT Races and is notable not only for its 37 3/4 mile length, but also for the average speed of the motorcycle racers who compete through the island's narrow roads and small towns at speeds averaging over 130 mph.

Rally driver Mark Higgins will drive a standard Subaru WRX STI on the closed course run of the Snaefell Mountain Course. Manx born and raised, the former British Rally Champion and World Rally stage winner has dreamed of driving the course for years. As part of the Subaru TT Challenge, Higgins will look to set the fastest time for a 4-cylinder production engine vehicle. A timed lap of the closed course was last run in 1990.

"I'm really excited at the opportunity," said Higgins. "I know it will be hard work, but it's a great challenge and I'm really looking forward to it."

As a former test driver for Subaru, he has a long association with the factory. Mark Higgins' brother David currently drives for the Subaru Rally Team USA.

For the timed lap, Higgins will drive a US-spec Subaru WRX STI with minor safety modifications. The WRX STI will feature a roll cage, race seats and harnesses, uprated brake pads and will run Pirelli racing tires. A louder exhaust has also been specified to alert fans to the on-coming car.

Follow the action on the Subaru of America Facebook page.

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States.   All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation.

Subaru of America Sales Rise Nearly 8% Year-to-Date

Subaru Outback and Legacy Record Best May Ever Despite Inventory Limitations


Cherry Hill, N.J., June 1, 2011 -- Subaru of America, Inc. today announced a nearly 8% year-to-date sales increase, with 20,036 units sold in May 2011 – resulting in total YTD sales of 112,255.  However, while Subaru Legacy and Outback models experienced year-over-year growth, sales of Forester, Impreza and Tribeca decreased due to inventory limitations.

"While we have had a very strong start to 2011, and demand for our products in dealerships remains at record levels, we are now experiencing a slowdown in deliveries following the disruption to vehicle and parts production in Japan as a result of the March earthquake and tsunami," said Thomas J. Doll, executive vice president and chief operating officer, Subaru of America, Inc. "We expect this to continue in the short term while the production situation in Japan returns to normal. Even allowing for this temporary slowdown in deliveries, we still expect 2011 to be the second best year ever for the Subaru brand in the U.S."

Subaru Legacy sales increased 1 percent and Subaru Outback sales increased nearly 11 percent from May 2010. The Subaru Forester and Impreza saw month-to-date decreases of 35% and 39%, respectively.  

Subaru Image

"It was the best May ever for Subaru Legacy and Outback," said Bill Cyphers, senior vice president, sales, Subaru of America, Inc. "Our dealers again did an outstanding job in spite of the short term inventory challenges."

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States.  All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation.