Subaru/Jackson Hole Mountain Resort Team Up


Multiple Subaru Winter Events to be hosted at Eco-Friendly Resort


Cherry Hill, N.J., January 25, 2011 - Subaru of America, Inc. today announced its partnership with Jackson Hole Mountain Resort (JHMR), in Jackson, WY, through which Subaru will host three events in 2011 including the Subaru Freeskiing World Tour Qualifier and two Subaru Master the Mountain events. Jackson Hole Mountain Resort is known for its award-winning backcountry access, resort-based guide services and massive steeps. Located in Wyoming's Greater Yellowstone Ecosystem and Grand Teton National Park, JHMR maintains comprehensive environmental programs, pollution prevention plans and has achieved ISO 14001 certification with a commitment to reduce greenhouse gas emissions – one of only two U.S. ski resorts to achieve this distinction.

"Partnering with Jackson Hole Mountain Resort is a natural fit for Subaru," said Tim Mahoney, senior vice president and chief marketing officer, Subaru of America, Inc. "Subaru owners love winter fun, and JHMR has outstanding environmental initiatives that align with our environmentally friendly practices and respect for the environment."

"Jackson Hole remains the most magnetic destination for big mountain skiers in the United States," noted Zahan Billimoria, Communications Manager at Jackson Hole Mountain Resort. "Like Subaru, we actively pursue environmental sustainability and seek to respect the forests, wilderness and natural beauty around us."

Recognizing the importance of eco-friendly operations, Subaru of America produces partial zero emissions vehicles at the Subaru of Indiana (SIA) automotive assembly plant, the first automotive assembly plant to achieve "Zero-Landfill"­ status and the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation.

Subaru of America has also recently announced another record sales year for the brand with 263,820 units sold in 2010, which corresponds to an increase of 22% year-over-year and 50% in two years.

About Subaru Freeskiing World Tour:
Since 1998, the Subaru Freeskiing World Tour has been the premier competitive big mountain freeskiing tour in the world. Over the years, these competitions have helped launch the careers of skiing legends such as Kent Kreitler, Ingrid Backstrom, Seth Morrison, Hugo Harrison, and Reggie and Zach Crist. Competitors ski down steep terrain at high speeds over cliffs and rock exposure, combining speed, style and technique in their quest for the top podium spot.  Live competition footage will be broadcasted to the blue Subaru Igloo and is also available on freeskiingworldtour.com.

About Subaru Master the Mountain:
Since 1995, the Master the Mountain series has helped promote safety on the slopes by conducting programs with resort partners, ski patrollers, and ski and board instructors. At the base of the mountain, the blue Subaru Igloo at a Subaru Master the Mountain event is the hub of all activities. Mountain attendees have the chance to hone their skills with free mini ski and snowboard lessons, experience behind the scenes mountain tours, enjoy music, giveaways and games. as well as demo the latest Nordica skis. Subaru plays the latest ski movie from MSP Films and highlight footage from the Subaru Freeskiing World Tour and Northface Masters of Snowboarding competitions on our televisions in the Master the Mountain Igloo.

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. Subaru boasts the most fuel efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards. All Subaru products are manufactured in zero- landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation.

Subaru Launches Game Day Dog Walk Event


Subaru Celebrates the Love of Dogs with New Dog Tested. Dog Approved. TV Spots and Sponsorship of Animal Planet's Popular 'Puppy Bowl'


Cherry Hill, N.J., January 20, 2011 - Subaru of America, Inc., while enjoying an epic "tail" of record sales, once more separates itself from the pack of Big Game advertisers with its "Dog Tested. Dog Approved." campaign and the new Subaru Game Day Dog Walk Event. The walk event, held on "Super Sunday," February 6, is a healthy, active alternative to sitting on the couch for an all-day football-watching marathon – and a great way for dog owners to get outside and show their love for their four-legged friends.

As the Showdown at Cowboys Stadium approaches, dog owners can pledge to walk their dog on Game Day via Subaru.com, or on Subaru of America's Facebook page. Dog lovers who sign up and commit to get outdoors on the big day will see an up-to-the-minute tracker that streams a live count of the number of dogs walking across the country. Those who join on Subaru's Facebook page can also submit a picture and story of their dog for Subaru of America Facebook fans to read and enjoy. On Super Sunday, Subaru of America will take the road less traveled by other automotive companies by foregoing traditional Big Game advertising and sponsoring Animal Planet's "Puppy Bowl VII."

"We know that Subaru lovers tend to be dog lovers, with two-thirds of Subaru owners being pet owners, too – so the "Dog Tested' initiative was created to highlight Subaru owners' love for their canine companions in an engaging, interactive way," said Brian Johnson, National Advertising Manager, Subaru of America, Inc. "What better way to show that love than to commit to doing something healthy and active – for dogs and their humans – during one of the most popular days for lounging on the couch."

Subaru of America has one of the highest dog-ownership rates among all automotive companies and will celebrate those who have participated in the Game Day Dog Walk Event by naming participants on Subaru.com and sending free MVP doggy gift packs to those who pledged to walk their dog on February 6, while supplies last. Free doggy MVP packs include Subaru-branded water bowls, flying discs, plush stuffed animals, blankets, engraved dog tags personalized by Subaru of America and much more. The 2011 campaign also features new commercial spots – viewable on Subaru.com and on Subaru's YouTube Channel – where consumers can see Subaru's two favorite dogs, Olive and Zelda, driving around in the snow. The ‘Dog Tested. Dog Approved.' campaign and Game Day Dog Walk Event also highlights Subaru's partnership with the ASPCA.

Pledge to walk your dog on game day at Subaru.com/dogs or Facebook.com/SubaruofAmerica.

Subaru of America also recently announced another record sales year for the brand with 263,820 units sold in 2010, which corresponds to an increase of 22% year-over-year and 50% in two years.

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. Subaru boasts the most fuel efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards. All Subaru products are manufactured in zero- landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation.

Subaru Launches Interactive, Virtual Brochure for 2011 Outback


New Subaru Outback Brochure Eco-Friendly


Cherry Hill, N.J., January 17, 2011 – Subaru of America, Inc., responding to the popularity of online browsing, has announced the new, industry-leading 2011 Subaru Outback dynamic brochure. This interactive, digital brochure allows consumers to electronically explore the 2011 Subaru Outback with a dynamic product presentation that includes 360-degree views, videos and interactive demonstrations. The brochure more fully engages consumers with the use of interior, exterior, paint and interior trim selectors, and allows them to customize their buying experience at Subaru.com, or as a download to a computer to save, share and pass around, the way shoppers might treat a traditional printed brochure.

The brochure builds on Subaru's already impressive environmentally friendly practices and will reduce the company's paper usage, energy consumption, inks and production waste. Beyond the environmental benefits, the brochure will offer consumers additional choices of how to get information and give them new, interesting ways to research, make comparisons, and experience the Subaru brand, and then share that experience with their family and friends.

Sondra Shiffer, Brochures Manager, explains, "Subaru is rolling out a full program of leading-edge, environmentally friendly dynamic brochures as consumers do more and more of their research online." Shiffer continues to explain, "The Outback brochure will be followed closely by versions for the new Forester and Impreza WRX/STI, with others planned in the near future."

Explore the 2011 Subaru Outback with the new dynamic brochure—cutting edge, interactive and eco-friendly. Get one.

Subaru of America has recently announced another record sales year for the brand with 263,820 units sold in 2010, which corresponds to an increase of 22% year-over-year and 50% in two years.

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. Subaru boasts the most fuel efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards. All Subaru products are manufactured in zero- landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation.

Subaru Reports 2010 All-Time Sales Record


Sales up 22% year-over-year and 50% in two years

All Model Lines Show Increase in December


CHERRY HILL, N.J., Jan 4, 2011 – Subaru of America, Inc. today reported its full-year results for 2010 with record total sales of 263,820, a 22% increase over 2009, itself a record sales year.

The company broke its 2009 record as early as November 3 and has showed no signs of slowing down since that announcement. In fact, December sales of 26,694 marked the best December in the company’s history by a wide margin, exceeding the previous record set in 2009 by 16%. Marking the company’s consistent growth, December 2010 is also the 10th consecutive month that Subaru has retailed more than 20,000 vehicles.

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Subaru's strong showing is a result of healthy demand for its new range of products including the Legacy, Outback and Forester models which have all shown record growth in 2010 by delivering a unique combination of all-wheel drive, value and fun-to-drive confidence. New models in 2011 are predicted to increase Subaru’s sales in the U.S. still further.

"we are well poised for future growth and records" said Timothy M. Colbeck, senior vice president of sales, Subaru of America, Inc. "Our products, dealer network and brand are at their best ever and as the industry recovers we are in great position to capitalize even further".

Thomas J. Doll, executive vice president and COO, Subaru of America, Inc said; "As we close a record setting 2010 with an exclamation point, we need to be mindful to thank our retailers, distributors, our manufacturer, and of course, all of our employees for making these results possible.  2010 was a strong year for our brand, yet Subaru still has a lot of upside potential and we are looking forward to another record-setting year in 2011"

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation.

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