Subaru Named 2010 Corporate "Superhealer"


Nonprofit recognizes Subaru for its commitment to the environment


Cherry Hill, N.J. - Feb. 15, 2011 - Subaru of America, Inc. today announced it has been selected by the Heal the Bay organization as its 2010 Corporate "Superhealer."

Heal the Bay is a nonprofit that uses science, education, community action and advocacy to improve water quality and protect marine life in the Santa Monica Bay. Subaru, a company that already utilizes zero-landfill plants for all of its car production, has worked with the group in a number of ways to promote clean water programs in Southern California.

Subaru recently sponsored the group's fourth annual "A Day Without a Bag" program to encourage use of reusable totes in place of single-use plastic bags. Also, in conjunction with Heal the Bay's "Coastal Cleanup Day," Subaru donated $50 from consumer test drives at various Southern California dealerships to the nonprofit. The company also recently donated a new 2010 Subaru Outback for live auction at Heal the Bay's annual gala fundraiser, "Bring Back the Beach."

"We enjoy helping our community and are really dedicated to maintaining an environmental policy that extends beyond just meeting environmental laws and regulations," said Mike Campbell, Subaru Western Zone Director. "We work hard to integrate sound environmental practices in all of our business decisions. We are honored to be chosen as Heal the Bay's Corporate Superhealer."

Subaru of America, which recently announced a record sales year for the brand with 263,820 units sold in 2010, an increase of 22% year-over-year and 50% in two years, through programs such as Heal the Bay and its Share the Love campaign, is dedicated to giving back to its communities.

About Heal the Bay
Formed in 1985, Santa Monica-based Heal the Bay is a nonprofit environmental organization making Southern California coastal waters and watersheds, including Santa Monica Bay, safe, healthy and clean. They use science, education, community action and advocacy to protect the ocean for the people who play, swim and surf in it, and for the animals that make it their home. With more than 12,000 members, Heal the Bay is one of the largest environmental groups in Southern California.

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. Subaru boasts the most fuel efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards. All Subaru products are manufactured in zero- landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation.

Subaru Begs Record Social Engagement


116,000+ Supporters Participate in Super Sunday Game Day 'Dog Walk' Event


Cherry Hill, N.J., Feb. 11, 2011 -- Subaru of America, Inc. walked a different path for the face-off at Cowboys Stadium, resulting in a 500% increase in planned social and viral engagement.

In conjunction with its sponsorship of Animal Planet’s "Puppy Bowl VII," Subaru invited owners across the country to walk their dogs on game day. Supporters pledged to participate on Subaru.com and through the company's Facebook page.

More than 116,000 people signed up for the dog walk – a social engagement record for the company. English mastiffs, huskies, beagles and more from Charlotte, N.C. to San Bernadino, Calif. to South Padre Island, Texas enjoyed game day walks. In fact, more than 250 people like Rebecca Simon of Ambler, PA posted about their walk on the Subaru Facebook page.

"It's great that Subaru invited us to walk our dogs on game day," said Simon, the owner of a Subaru Outback and her dog, Eli. "I like being part of a community of dog and Subaru owners across the country."

While other car companies spent three million dollars for 30 second ads, Subaru leveraged its social community and unique brand positioning. Innovative marketing has helped the company achieve new sales heights with the Subaru brand setting yet another sales record in 2010 and giving the company the distinction of being the only car maker with sales increases for the last three years.

"Subaru owners tend to be active and enjoy the outdoors," said Brian Johnson, advertising manager for Subaru. "The Dog Walk event was an ideal opportunity to connect the community with our new 'Dog Tested. Dog Approved.' campaign."

The "Dog Tested. Dog Approved." spots - featuring Subaru's canine stars, Olive and Zelda, performing doggie driving stunts - aired on Animal Planet on Super Bowl Sunday during "Puppy Bowl VII."

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States.  Subaru boasts the most fuel efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards.  All Subaru products are manufactured in zero- landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation.

Subaru Shares $5 Million With 5 Charities


New Subaru Owners Generate Nearly $15 Million in Three Years for Nonprofits


Cherry Hill, N.J. - February 10, 2011 - Subaru of America, Inc. today announced that with the help of new Subaru owners, the company generated $5 million for charities across the country during its third annual "Share the Love" event.

Subaru is donating $250 for every new Subaru vehicle sold or leased (up to a maximum of $5 million) from November 20, 2010 through January 3, 2011. Customers who purchased or leased during this time determined how the charitable gifts would be invested by designating one of five nonprofit organizations ranging from animal cruelty prevention to youth mentoring to environmental protection:

  • The American Society for the Prevention of Cruelty to Animals (ASPCA)
  • Big Brothers Big Sisters
  • Habitat for Humanity
  • Meals On Wheels Association of America
  • Ocean Conservancy

The Share the Love event has generated nearly $15 million in donations over three years for the company, which celebrated record sales in 2010 and is continuing the trend in 2011.

"We are proud to have once again maximized our budget for the event," said Tim Mahoney, senior vice president and CMO, Subaru of America, Inc. "We are excited to continue a program that engages our customers in giving back to the community."

About the Charities


About ASPCA
For more than 143 years, the ASPCA has been dedicated to helping animals live better lives, whether it's rescuing animals from abuse, introducing and enforcing more humane legislation, sharing resources with shelters or making advances in veterinary medicine.

About Big Brothers Big Sisters
For more than 100 years, Big Brothers Big Sisters has operated under the belief that inherent in every child is the ability to succeed and thrive in life.  Most children served by Big Brothers Big Sisters are in single-parent and low-income families or households where a parent is incarcerated.  As the nation's largest donor and volunteer supported mentoring network, Big Brothers Big Sisters makes meaningful, monitored matches between adult volunteers ("Bigs") and children ("Littles"), ages 6 through 18, in communities across the country.

About Habitat for Humanity
Habitat for Humanity International is a nonprofit organization that welcomes to its work all people, regardless of religion, race or ethnicity, to build simple, decent, affordable houses in partnership with those who lack adequate shelter.  Since its founding in 1976, Habitat has built or rehabilitated more than 350,000 houses, providing shelter for more than 1.75 million people in nearly 90 countries around the world.

About Meals on Wheels Association of America
Meals On Wheels Association of America (MOWAA) works every day with thousands of local Meals On Wheels programs and hundreds of thousands of volunteers who all share in the mission to end senior hunger. The organization provides the tools and information its programs need to make a difference in the lives of others. It also gives cash grants to local senior meal programs throughout the country to assist in providing meals and other nutrition services.

About Ocean Conservancy
Since 1972, Ocean Conservancy has promoted healthy oceans by informing, inspiring, and empowering people to speak and act on behalf of the ocean. Many people don't know that the ocean is the source of much of the food, water, and oxygen we need to live—it's the life support system for our planet.

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of approximately 600 dealers across the United States.  Subaru boasts the most fuel efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards.  All Subaru products are manufactured in zero- landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife Habitat by the National Wildlife Federation.

Subaru Announces Three New Dynamic Brochures

Cherry Hill, N.J., February 4, 2011 - Subaru of America, Inc., responding to the popularity of online browsing, has announced the new, industry-leading 2011 Subaru Outback, Forester, and Impreza WRX/STI dynamic brochures. These digital brochures allow consumers to electronically explore the 2011 Subaru Outback, Forester, and Impreza WRX/STI with a dynamic product presentation that includes 360-degree views, videos and interactive demonstrations. The brochures engage consumers with the use of interior, exterior, paint and interior trim selectors, and allow them to customize their buying experience at Subaru.com, or as a download to a computer to save, share and pass around, the way shoppers might treat a traditional printed brochure.

The brochures build on Subaru's already impressive environmentally friendly practices and will reduce the company's paper usage, energy consumption, inks and production waste. Beyond the environmental benefits, the brochures will offer consumers additional choices of how to get information and give them new, interesting ways to research, make comparisons, and experience the Subaru brand, and then share that experience with their family and friends.

Explore the 2011 Subaru Outback Digital Brochure
Journey through the 2011 Subaru Forester Digital Brochure
Get your heart racing with the 2011 Subaru Impreza WRX/STI Digital Brochure
Embrace the road with the new 2011 Subaru Legacy Digital Brochure

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. Subaru boasts the most fuel efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards. All Subaru products are manufactured in zero- landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation.

Subaru of America Reports Record January 2011 Sales


Sales continue to climb in fourth calendar year of growth
up 21% year-over-year



Cherry Hill, N.J., Feb 1, 2011 – On the back of record-breaking sales in 2010, Subaru of America, Inc. today reported a continued upward swing for the Subaru brand by posting record January sales of 18,858, up 21% versus January 2010.

The company finished 2010 as a top 10 sales brand, and the only manufacturer to show a sales increase for three straight years. As in 2010. Legacy, Outback and Forester models led the January sales increases.


Now firmly established as a 2% plus market share brand, Subaru products continue to demonstrate their suitability for today's market, and with its innovative cut-through-the-clutter Marketing programs such the upcoming "Super Sunday Dog Walk" where Subaru invites dog owners to get some exercise at half-time, and awards for safety from the IIHS, resale values from KBB and residual values from ALG, the brand is clearly in a healthy position.


Subaru Image


"2011 promises to be another great year for the Subaru brand" said Timothy M. Colbeck, senior vice president of sales, Subaru of America, Inc. "Our strong performance is carrying through from 2010 and with new product coming in 2011, we are well placed to set yet another sales record this year".


Thomas J. Doll, executive vice president and COO, Subaru of America, Inc said; "We are pleased to be beginning 2011 as we finished 2010, by setting records. This is not only the 11th month in a row where our franchise has set a new monthly sales record, but also exceeded our January 2010 sales by 21%. Our franchise continues to be on a roll."

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. Subaru boasts the most fuel efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards. All Subaru products are manufactured in zero- landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation.

About Subaru

Subaru Image
Subaru and the Environment

At Subaru, protecting the environment is just as important as protecting our passengers...

Subaru Image
About the Subaru of America Foundation

Established in 1984, the Subaru of America Foundation (SOAF) address the needs of local communities.

Subaru Image
Subaru Corporate Responsibility

See how our commitment to quality extends to everything we do, even giving back.

Subaru Image
The Subaru Clean Plant

SIA is no stranger to being a trailblazer when it comes to being environmentally responsible.