Subaru Brings the "Power of Love" to the People

Share the Love charity to be chosen on Facebook


CHERRY HILL, N.J., Aug. 25, 2011 -- Subaru of America, Inc. is offering the Facebook community an exclusive opportunity to select one of the charities to be a partner in this year's fourth annual Subaru Share the Love event. To date, Subaru has donated almost $15 million to Share the Love charities and hopes to donate an additional $5 million this year.

The Share The Love event donates $250 for every new Subaru vehicle sold or leased from Nov. 19 through Jan. 3. The new Facebook voting program allows consumers to vote for a charity that will be designated "People's Choice." Online voting will be available exclusively to Subaru's Facebook community. The eligible charities are:

Teach For America: Teach For America is the national corps of recent college graduates who commit to teach for two years in urban and rural public schools and become lifelong leaders in expanding educational opportunity. For more information, visit www.teachforamerica.org.

The American Red Cross: The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies nearly half of the nation's blood; teaches lifesaving skills; provides international humanitarian aid; and supports military members and their families. For more information, visit www.redcross.org.

The Children's Miracle Network: Children's Miracle Network Hospitals started as a televised fundraiser and has grown into a leading children's charity. Millions of children benefit each year by the funds and awareness raised by the organization and its network of 170 children's hospitals across the US. For more information, visit http://childrensmiraclenetworkhospitals.org.

The Make-A-Wish Foundation: The Make-A-Wish Foundation grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. With the help of generous donors and nearly 25,000 volunteers, the Make-A-Wish Foundation grants a wish every 40 minutes and has granted more than 200,000 wishes in the United States since its inception. For more information, visit www.wish.org.

"We are pleased to offer this opportunity to Subaru's online community," said Brian Johnson, National Advertising Manager for Subaru of America, Inc. "This lets our customers get directly involved with our partners and allows them to have a say in who Subaru partners with in this year's event."

Online voting runs from Aug. 25 – Sep. 15 and will be hosted on the Subaru of America Facebook page. The charity that receives the most votes during that timeframe will be announced as the fifth charity partner of this year's Share The Love event. In addition, for the first 200,000 votes, Subaru will donate 10 cents per vote to the charity receiving the vote.

Follow the Subaru of America Facebook page and subaru_usa on Twitter.

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation.

Subaru of America Holds the Line on Pricing for 2012 Impreza

Starting at just $17,495 the 2012 Impreza matches outgoing model


Cherry Hill, N.J., Aug. 19, 2011 -- Subaru of America, Inc. today announced pricing for its much-anticipated 2012 Impreza. Starting at just $17,495 for the base model 4-door Impreza 2.0i with a five-speed manual transmission, the car's starting price remains unchanged compared with last year's. The automatic version, offered exclusively with Subaru's newly designed continuously variable transmission (CVT) starts at $18,495. The base 5-door Impreza 2.0i starts at $17,995 when equipped with a five-speed transmission and $18,995 for the CVT-equipped model.

The 2012 Impreza is also offered in 2.0i Premium, Sport Premium and Limited models – the Limited a new addition for this year. The 4-door 2.0i Premium starts at $18,795, while the 5-door Premium starts at $19,295. For the 2.0i Limited, prices start at $21,595 for the 4-door and $22,095 for the 5-door version. Finally, the Impreza 2.0i Sport Premium starts at $20,295 and is only offered in the 5-door body style. A new Sport Limited model is also available. These prices all reflect MSRP before the $750.00 destination charge.

Changes for this year's Impreza include the all-new 148 horsepower 2.0-liter SUBARU BOXER® engine with projected EPA fuel economy of 27 mpg city and 36 mpg highway. When equipped with the new Lineartronic® CVT transmission, the 2012 Impreza is the most fuel-efficient all-wheel drive car in America. All 2012 Imprezas feature Subaru Symmetrical All-Wheel Drive. The 2012 Impreza will arrive in dealerships November 2011.

Follow the Subaru of America Facebook page and subaru_usa on Twitter.

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation.

David Higgins' Record-Breaking Mt. Washington Run

Imagine driving leisurely through the mountains of New Hampshire on a 7.6-mile, tree-lined road made of mixed gravel and pavement and punctuated with random drop-offs. Now, imagine racing up the same mountain road, sliding around corners and hugging cliffs, faster than anyone else in the 107-year history of Mt. Washington's Climb to the Clouds.

On Sunday, June 26, 2011, Subaru Rally Team USA driver David Higgins needed only six minutes and 11.54 seconds to finish the famed Mt. Washington Hillclimb - nearly 30 seconds faster than Frank Sprongl's previous record from 1998. Higgins also beat the unofficial record of 6:20.47 set by Travis Pastrana last year. Higgins did it sans co-driver in his Vermont SportsCar-prepped Subaru WRX STi rally car equipped with BFGoodrich RC01 Rally tires.

Below is a link to a video that captured Higgins' record-breaking run, featuring action shots from inside and outside of the car, as well as commentary from the man himself.

http://youtu.be/s4TmKodpqx8

First run in 1904, Mt. Washington's Climb to the Clouds races to the 6,288-foot summit of the Northeast's tallest peak and is one of the greatest motorsports challenges for both man and machine. Higgins was the last competitor to race, which thrilled the fans and enthusiasts attending in anticipation of a new course record. On his first attempt, Higgins surpassed the record by more than 20 seconds. On his second attempt, Higgins bested his record by an additional eight seconds, securing his place in the record books.

For special-edition wallpapers, visit http://vtcar.com/rally/wallpapers/

Subaru of America Reports July 2011 Sales

Brand Shows 2.5% Year-to-Date Increase


Cherry Hill, N.J., Aug. 2, 2011 -- Subaru of America, Inc. today announced July 2011 sales of 21,730 and 153,779 year-to-date.

"Consumer demand for our products remains at a high level and we look forward to increasing our inventory levels in the coming months to match this high demand," said Thomas J. Doll, executive vice president and chief operating officer, Subaru of America, Inc.

Subaru Image

"Our dealers are working hard to maximize their stock and even though supply is light, consumers should still check availability at their dealership for the model of their choice," said Bill Cyphers, senior vice president, sales, Subaru of America, Inc.

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation.