Subaru Debuts All-New 36-MPG 2012 Impreza®; at New York International Auto Show

30-Percent Boost In Fuel Economy Makes 2012 Impreza the Most Fuel Efficient All-Wheel Drive Car in America.


Roomiest Impreza Ever With New Level of Comfort and Refinement


Same exterior dimensions, but lighter and quicker than previous model


NEW YORK, April 20, 2011 -- Subaru of America, Inc., today introduced the all-new fourth-generation 2012 Impreza® four-door and five-door compact models at the 2011 New York International Auto Show. Debuting bolder, more dynamic designs and an all-new powertrain, the 2012 Impreza models offer a 30-percent improvement in fuel economy over the outgoing versions, along with increased room, greater agility and a higher level of refinement. New amenities, infotainment technology and higher-grade interior materials contribute to a more rewarding driving and ownership experience in the 2012 Impreza, which will arrive in Subaru dealerships this fall.

Powered by an all-new 148-hp 2.0-liter Boxer engine, the 2012 Impreza comes with a choice of a five-speed manual transmission or the second-generation Lineartronic® CVT (continuously variable transmission). The 2012 Impreza will offer the highest fuel economy of any all-wheel drive car in America, with projected EPA ratings of 27 mpg city and 36 mpg highway. Every 2012 Impreza is equipped as standard with Symmetrical All-Wheel Drive.

Offered in base, Premium, Sport Premium, Limited and Sport Limited models, the 2012 Impreza conveys a bolder, more confident design that emphasizes its sporty roots and standard Symmetrical All-Wheel Drive performance. In profile, the 2012 Impreza draws focus to its wheels with powerful arches, a theme that debuted on the 2010 Subaru Legacy®.

The combination of a longer wheelbase and redesigned door and roof trim and front seats yields gains in passenger and cargo room for the 2011 Impreza. The wheelbase grows to 104.1 inches compared to 103.2 in the outgoing model. Vehicle length and width remain the same as before for both sedan and five-door models, yet, thanks to redesigned door panels, the 2012 Impreza offers increased hip and shoulder room. Rear seat passengers gain nearly two inches of legroom. Sedan trunk room and five-door cargo room are both increased, and the five-door now provides a completely flat load floor with the standard 60/40 split rear seatbacks folded.

The windshield is more raked than in the previous Impreza, with the bottom of the A-pillar moved 7.9 inches forward, allowing for a front door opening nearly five inches longer for easier entry/exit. Higher hip points and a lower, flatter instrument panel, along with larger side mirrors, contribute to better visibility from within the cabin.

Richer looking appointments and details abound, including soft-touch materials for the dashboard, door trim and center console armrest. Larger door pockets can hold plastic drink bottles and large maps. Numerous compartments located in and around the center console hold all manner of today's personal items, such as phones, USB drives and MP3 players.

The new 2.0-liter Boxer engine feels even more responsive than the 2.5-liter engine it replaces, thanks to lighter vehicle weight - and especially when equipped with the new CVT, a quieter and more compact version of the CVT that debuted in the 2010 Legacy and Outback® models. Unlike a conventional automatic transmission, which uses fixed gear ratios, a CVT provides infinite variability between the highest and lowest available ratios with no discernable steps or shifts. The CVT continuously and smoothly adapts to performance demand, helping to keep the engine in its most efficient operating range. Impreza Premium, Sport and Limited models with the CVT also feature a 6-speed manual mode with steering wheel paddle shifters, which allow the driver to control the transmission via six pre-set ratios.

Other technologies helping boost fuel efficiency in the 2011 Subaru Impreza include the new electric power steering system, which by itself contributes a 2-percent efficiency increase, and lower rolling resistance tires.

Strengthened suspension components in front and rear -- some inherited from the Legacy -- enhance agility, while new liquid (hydraulic) engine mounts help to damp out vibration. The double-wishbone rear suspension features new, strengthened components and pillow ball bushings for improved ride, straight-line stability, handling and vehicle response.

Building on Subaru's renown for safety (all 2011 Subaru model lines are IIHS "Top Safety Picks"), the 2012 Impreza was designed to excel under the new, more stringent NHTSA testing regimen. The new body structure makes greater use of high-tensile strength steel and features special stiffening elements at key locations. All 2012 Impreza models add a new driver's knee airbag to the roster of safety features. The passenger-seat front airbag, features a shell-type design with a center groove, thus exposing the passenger to less impact force upon deployment.

All Impreza models for 2012 are equipped as standard with Vehicle Dynamics Control (VDC), which combines stability and traction control functions. Likewise, all 2012 Impreza models are equipped with a standard 4-wheel disc Anti-lock Brake System (ABS) with Electronic Brake-force Distribution (EBD) and the Brake Assist safety system.

Standard comfort and available amenities are increased across the Impreza line for 2012. The base model features a tilt/telescoping steering wheel, power windows, door locks and side mirrors, a 60/40-split fold-down rear seat, outside temperature gauge, a multi-function display with fuel economy information, remote keyless entry system, security system with engine immobilizer, tilt/telescopic steering wheel, variable intermittent windshield wipers and a low windshield washer fluid warning light. Even carpeted floormats, often an option in many cars, are standard equipment in all 2012 Impreza models.

Impreza Premium models add 16-inch alloy wheels, steering wheel audio and Bluetooth® control switches, a rear stabilizer bar for crisper handling, adjustable console armrest, body-color exterior mirrors and chrome interior door handles. The standard audio system in the Premium models features Bluetooth® hands-free phone connectivity and audio streaming, Radio Data Broadcast System (RDBS), iPod® control capability, USB port, 3.5mm aux. input jack and six speakers. An optional All-Weather Package adds heated front seats, heated exterior mirrors and a windshield wiper de-icer.

A power moonroof and a navigation system are available for the Premium models. The new navigation system includes a 6.1-inch touch screen LCD display, voice control, iTunes® tagging, SMS text messaging capability, XM® Satellite Radio and XM NavTraffic (both XM services require subscriptions). Updated map data can be downloaded to a personal computer and then transferred into the system via secure digital (SD) card.

The Impreza Sport Premium is a five-door model that combines standard 17-inch alloy wheels and the All-Weather Package with fog lights, roof rails, unique seat fabric and rocker panel spoilers.

Topping the 2012 Impreza range, the Limited and Sport Limited (five-door only) models deliver the highest level of comfort and convenience ever offered in an Impreza. Leather seating, the All-Weather Package and Alloy Wheel Package are standard. A further audio upgrade (above the Premium) features a 4.3-inch display screen and standard HD Radio. The navigation system and power moonroof are options.

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation.

Subaru of America, Inc. Teams Up with Dining Out For Life and Local AIDS Service Organizations to Raise Millions for HIV/AIDS

On April 28, Dining Out for Life will be held in nearly 60 cities across North America


Conshohocken, PA, April 12, 2011 – Subaru of America, Inc. is proud to mark its fifth year as International Host Sponsor of Dining Out for Lifesm, an annual one-day fundraiser for HIV/AIDS care held in nearly 60 cities across North America. On April 28, more than 3,500 restaurants will donate a generous percentage of each check to their local AIDS service organization.

“Dining Out For Life will raise necessary funds to address the increasing demand for AIDS care throughout the U.S. and Canada,” says Dining Out for Life International Board President Stacie Walls-Beegle. “The 56 participating organizations provide critical life-saving services to many people living with HIV/AIDS, and this event is unique because the money raised in each city, stays in that city.”

“We know that Dining Out for Life is aiming to raise $4 million in just one day, and we’re pleased to be able to help,” adds Tim Mahoney, chief marketing officer, Subaru of America, Inc. “Subaru and its drivers have a long history of caring about community causes, and we’re proud to play a part in helping to raise crucially needed funds in the fight against AIDS.”

Nearly 30 years into the AIDS epidemic, investments in the fight against HIV/AIDS are yielding results, according to a report released recently by UNAIDS. But work must continue to eradicate the life-threatening disease. There are an estimated 1.2 million people living with HIV/AIDS in the United States and about half of those are not receiving appropriate medical care, according to data from The Centers For Disease Control and Prevention. Demonstrating a need for improved HIV education and testing, nearly one-third of all new infections in the U.S. are among those younger than 29. Perhaps most alarming, approximately one out of five people who are infected do not even realize they are HIV positive.

Subaru encourages their dealers and drivers to pledge support across the country for this fundraiser. Helping to make a difference, Subaru dealers are teaming up with their local Dining Out for Life beneficiary to make this annual event a nationwide success. J. Dewey of AIDS-Related Community Services (ARCS) in Hawthorne, NY, called the significant relationship that they have built with their local Subaru Dealer, Mid-Hudson Subaru, a “fantastic experience.” Employees of Mid-Hudson Subaru, a Wappinger Falls, NY dealership, voluntarily attend Dining Out for Life planning meetings and will hold a joint kickoff event with ARCS at a participating restaurant.

Subaru managers in Los Angeles and Houston are providing additional support for the Dining Out for Life nonprofits in their respective areas, while Prestige Subaru in Asheville, NC, has contributed funding to the Western North Carolina AIDS Project and is helping to promote the event locally. Mid-City Subaru in Chicago also provides helpful promotional support to their local AIDS service organization, EdgeAlliance.

Find a participating restaurant in your city at: diningoutforlife.com and join the conversation at Facebook.com/DineOut4Life and Twitter.com/DineOut4Life

About Dining out For Life International
Dining Out For Life is an international fundraising event involving the generous participation of volunteers, corporate sponsors and restaurants. In exchange for their financial support, restaurants are promoted in an effort to increase customer traffic. In 1991, Dining Out For Life was created by an ActionAIDS volunteer in Philadelphia. Dining Out For Life is now held in nearly 60 cities throughout North America. For more information see diningoutforlife.com

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. Subaru boasts the most fuel efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation.

All-New Subaru Impreza to Make Global Debut at New York International Auto Show with a “3-D” Reveal

Public Invited to Watch Live Stream Reveal of Most Fuel Efficient All-Wheel Drive Car in America*


Cherry Hill, NJ, April 11, 2011 – Demonstrating the outdoor, active lives of its customers, Subaru of America, Inc. will debut the all-new Subaru Impreza at its New York International Auto Show news conference via 3-D video. In a show first, conference attendees will don 3-D glasses to experience the lives of Subaru owners – from mud running, to yoga, to car driving – as its new model is revealed to the world. The automaker will also share the global reveal live with the public in “2-D” on Subaru.com.

Marking its best sales in company history, Subaru’s April 20 news conference will take place (time to be determined) on the floor of the Jacob Javits Convention Center in New York City. Media will watch the all-new Impreza come to life in 3-D, hear from Subaru leadership and be the first to see the 2012 Impreza 4-door and 5-door models.

Subaru fans not attending the auto show can watch the live news conference and unveiling at Subaru.com. Subaru will also address fans’ questions during a live question-and-answer session the same day (time to be determined). The “Q&A” will be streamed on the 2012 Subaru Impreza Facebook page. Enthusiasts can submit their questions about the 2012 Impreza – the most fuel efficient all-wheel drive car in America* – on Facebook throughout the day.

"This distinctive idea helps us communicate that the 2012 Subaru Impreza is designed especially for people who enjoy an active lifestyle," said Thomas J. Doll, executive vice president and COO, Subaru of America, Inc.  "The 3-D news conference and live streams will help us share an exciting day for our brand and our franchise with the media, our loyal customers and fans -- in a uniquely Subaru way.”

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. Subaru boasts the most fuel efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation.

Subaru to Debut All-New 2012 Impreza at New York International Auto Show

Cherry Hill, N.J., April 6, 2011 – Subaru of America today announced the world debut of the all-new Subaru Impreza 4-door and 5-door models at the 2011 New York International Auto Show. The new 2012 Impreza will deliver 36 MPG, the highest fuel economy* of any all-wheel drive car on sale in the US. The new design will provide a roomier interior and improved levels of comfort and refinement.

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation.

Subaru Cherry Blossom Festival of Greater Philadelphia Blooms with Contests, Displays

Cherry Hill, N.J., April 5, 2011 – Subaru of America, Inc. is once again title sponsor of the Subaru Cherry Blossom Festival of Greater Philadelphia, which runs through April 15. Conceived by the Japan America Society of Greater Philadelphia, the Subaru Cherry Blossom Festival encourages a better understanding of the cultural, social and educational customs of Japan and the United States.

In addition to the title sponsorship, Subaru is excited to support two events in April. To celebrate a Japanese culinary staple that has become hugely popular in the United States, Subaru is sponsoring an amateur sushi-making contest at The Headhouse restaurant on April 14. The company, in partnership with the ASPCA, is also sponsoring a pet adoption and the “Prettiest in Pink” contest, where dogs and cats are invited to don their best pink costumes. The contest will be held on “Sakura Sunday,” which is the festival’s centerpiece event, on April 10, in Fairmount Park. Details on these and other Subaru Cherry Blossom Festival of Greater Philadelphia events can be found at www.subarucherryblossom.org.

As title sponsor, Subaru has a wide presence throughout the festival, and the company’s Chief Marketing Officer, Tim Mahoney, will participate in an April 6 news conference in Philadelphia’s Love Park. Subaru will have several vehicles on display, including a Subaru Outback wrapped in vibrant cherry blossom festival graphics, which will be seen driving around Philadelphia with representatives handing out festival brochures and other literature. Visitors can also see Subaru Legacy, Forester and Impreza models at the festival. Follow #subarucherry for event details, pictures and more on Twitter.

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. Subaru boasts the most fuel efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards. All Subaru products are manufactured in zero- landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation.

About The Subaru Cherry Blossom Festival of Greater Philadelphia.
The Subaru Cherry Blossom Festival of Greater Philadelphia, a project of the Japan America Society of Greater Philadelphia, is an initiative to encourage a better understanding of the cultural, social, and educational customs of Japan and the United States. The Festival builds on the JASGP commitment to plant and maintain cherry trees in local parks. To date, the JASGP has planted more than 1,000 cherry trees, supplementing the 1,600 flowering trees presented by the Japanese government as a gesture of friendship in 1926. Upon completion of its 1,000-tree pledge in 2007, the JASGP shifted its focus to plantings in community and neighborhood parks to help green and beautify urban communities. Since 2008, cherry trees have been planted in Clark Park, Franklin Square, and Morris Park.

Subaru of America Supports National Car Care Month, Offers Fuel Savings Tips For All Drivers as Gas Prices Surge

Subaru Drivers to Enjoy Free Vehicle Diagnostic Inspection in April at Participating Subaru Dealerships


Cherry Hill, N.J., April 4, 2011 – Subaru of America, Inc. is once again celebrating the Car Care Council’s National Car Care Month in April by offering free vehicle diagnostic inspections for Subaru vehicles, at participating dealers across the country. Subaru’s theme for this year’s program is “MPG: Maintenance Preserves Gas,” which underscores the importance of regular vehicle maintenance when it comes to maximizing any vehicle’s fuel economy.

Subaru is also sharing some helpful tips on ways to improve fuel economy, which can be used by any driver, for any vehicle:

  • Maintain proper tire pressure
  • Replace air filter when dirty
  • Use cruise control when possible
  • Remove excess weight inside vehicle
  • Change engine oil and filter when dirty
  • Drive sensibly
  • Tighten the gas cap
  • Avoid excess vehicle idling


“Whatever vehicle you drive, these simple tips will help maximize your fuel economy and save money at the pump, which is especially important now that we’re seeing a noticeable increase in gas prices,” notes Gary Palanjian, vice president of parts and service, Subaru of America, Inc. “And beyond fuel savings, they’ll pay off in other ways, too – you’ll increase your vehicle’s reliability, you’ll reduce the likelihood of costly repairs, and you’ll enjoy higher trade-in or resale value down the road.”

During National Car Care Month, participating Subaru dealers will perform a thorough multi-point diagnostic checkup of all major operating systems, and owners will receive a detailed written report of the vehicle’s condition. Check Subaru’s Facebook page for car care tips throughout the month.

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. Subaru boasts the most fuel efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards. All Subaru products are manufactured in zero- landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation.

About the Car Care Council
The Car Care Council is a national non-profit organization providing information for the "Be Car Care Aware" consumer education campaign that promotes the benefits of regular vehicle care, maintenance and repair. For more information, visit www.carcare.org.

Subaru of America, Inc. Reports Best Monthly Sales Since “Cash for Clunkers”

Automaker up 17 percent


Cherry Hill, N.J., April 1, 2011 – Subaru of America, Inc. (SOA) today announced its second best sales month ever, with 26,916 vehicles sold in March 2011. Sales increased 17 percent, helping the automaker achieve its best first quarter retail sales ever.

The Subaru Legacy sedan set an all-time sales record in March, up nearly 28 percent from 2010. Impreza also increased, led by WRX/STI sales, which more than doubled compared to the previous year. Outback experienced its best sales month ever with nearly 40 percent growth.


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“While we’re pleased to maintain sales growth, our thoughts are with our colleagues at Fuji Heavy Industries, Ltd. and the people of Japan as they continue to deal with the aftermath of the earthquake and tsunami,” said Thomas J. Doll, executive vice president and COO, Subaru of America, Inc. “On behalf of Fuji and SOA, we want to thank our retailers, vendors and suppliers for their tremendous support. We hope to have our factories running at normal production levels as soon as possible.”

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation.