Subaru of America, Inc. Earns Highest Marks in 2011 Corporate Equality Index

Fourth Straight Year of 100-Percent Rating for Workplace Equality


Cherry Hill, N.J., October 1, 2010 - Subaru of America, Inc. has once again earned the top rating of 100-percent in the 2011 Corporate Equality Index (CEI), the ninth-annual survey administered by the Human Rights Campaign Foundation (HRC). Subaru is one of only 338 other major U.S. businesses that received top marks for their treatment of lesbian, gay, bisexual, and transgender (LGBT) employees and consumers.

"We are pleased to receive this recognition once again," said Thomas J. Doll, executive vice president and COO, Subaru of America, Inc. "Due to the contributions of our employees in terms of unique insights and perspectives as well as talents, we have built a corporate culture in which our employees work with pride."

The CEI report, released each fall, provides an in-depth analysis and rating of large U.S. employers and their policies towards lesbian, gay, bisexual and transgender employees. More than 580 businesses were evaluated on their LGBT-related practices including non-discrimination policies, transgender health benefits and domestic partner benefits. Subaru's efforts in ensuring LGBT equality in each of the survey's main criterion earned it the prestigious 100-percent rating.

For more information on the 2011 Corporate Equality Index, or to download a free copy of the report, visit www.hrc.org/cei.

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation.

About Corporate Equality Index
Launched in 2002, the Human Rights Campaign (HRC) Foundation's Corporate Equality Index (CEI) has become a roadmap and benchmarking tool for U.S. businesses in the evolving field of lesbian, gay, bisexual and transgender (LGBT) equality in the workplace. The HRC Foundation is committed to keeping the criteria for the CEI rigorous, fair and transparent by identifying emerging best practices that improve the experiences of LGBT employees of participating businesses. Equally important, HRC is committed to providing the resources and consultation that enable each business to attain a 100-percent rating.

Subaru of America Supports Fall Car Care Month

Free Vehicle Diagnostic Inspections Offered to Subaru Drivers in October


Cherry Hill, N.J., October 1, 2010 - Subaru of America, Inc. announced today that the company is endorsing the Car Care Council's Fall Car Care Month, a nationwide October program highlighting the importance of regular vehicle maintenance. To help Subaru owners heed the council's advice to "Be Car Care Aware," most Subaru dealers are offering free vehicle diagnostic inspections in preparation for the demands of winter driving.

The Car Care Council notes that regularly maintaining your vehicle - including checking the oil, filters and fluids; belts and hoses; brakes and tires; and the air conditioning system - can preserve your automotive investment by helping your vehicle last longer.

"No matter where you live or what you drive, Fall is always a good time to prepare your vehicle for winter's cooler weather - and regular maintenance will also help improve your mileage, lower emissions, and improve the future resale value of your vehicle," notes Gary Palanjian, vice president of parts and service, Subaru of America, Inc. "We want every Subaru driver to enjoy the highest possible safety, performance and fuel economy, which is why we support Fall Car Care Month and offer the free service inspections."

During Fall Car Care Month, Subaru dealers will be performing a thorough no-obligation multi-point diagnostic checkup of all major operating systems, and owners will receive a written report of the vehicle's condition. Consumers can visit www.subaru.com to find a participating dealer.

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation.

About the Car Care Council
The Car Care Council is a national non-profit organization providing information for the "Be Car Care Aware" consumer education campaign that promotes the benefits of regular vehicle care, maintenance and repair. For more information, visit www.carcare.org.

Subaru of America, Inc. Sets September Sales Record

Company Announces a 47-Percent Sales Increase Year-Over-Year

Best September Ever for Company and Outback and Forester models


Cherry Hill, N.J., October 1, 2010 – Subaru of America, Inc. announced today that it posted its best-ever September sales results. This also marks the best-ever September sales for the Subaru Outback and Forester models.

Subaru sold 21,432 units in September 2010 versus 14,593 units in September 2009, resulting in a 47-percent gain year-over-year. Year-to-date sales of 193,614 units in 2010 versus 158,421 units sold in 2009, resulting in a 22-percent gain compared with the same period last year. 

Sales for the Subaru Outback for the month of September were up 91-percent with 8,154 units sold, while sales for Subaru Forester were up 33-percent with 6,449 units sold.

"September's record results reflect that demand for Subaru products continues to outpace supply despite the uncertain economy," said Timothy M. Colbeck, senior vice president of sales, Subaru of America, Inc. "We have been increasing shipments to dealers, but they continue to sell everything we send them."

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"Our sales reflect that Subaru products represent the best all-around package in the marketplace," said Thomas J. Doll, executive vice president and COO, Subaru of America, Inc. "As we currently have the lowest incentives in the industry and continue breaking sales records, we know that customers have done their homework and recognize that Subaru products offer them the utility and capability that All-Wheel Drive provides as well as the long-term value they are looking for," Doll added.

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation.

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