Subaru Announces Pricing for 2011MY Legacy and Outback Models

Starting Price Remains for Best-selling Subaru Legacy


Record-breaking Subaru Outback Price Increase Held to $200


Cherry Hill, N.J., May 13, 2010 – Subaru of America, Inc. today announced 2011MY pricing for its best-selling Legacy and Outback models. Launched in 2009, the Legacy® and Outback® have been key drivers in Subaru's record sales success with Legacy showing an 87% increase in year-to-date sales and Outback sales more than doubling with a 128% increase year-to-date.

For 2011MY, both models receive equipment enhancements including manual-folding exterior mirrors. Also, models equipped with harman/kardon® audio (available on Premium models and standard on Limited models) now feature XM® Satellite Radio and a three-month trial subscription.

A new color, Caramel Bronze Pearl, replaces Harvest Gold Metallic on both models and is paired with an Ivory interior. Ruby Red Pearl, previously only available on the Legacy and Tribeca, is now available on the Outback and comes also with an Ivory interior.

As with all Subaru vehicles, Symmetrical All-Wheel-Drive is standard on both models, which helps driving performance by enhancing traction regardless of weather conditions.

2011 Subaru Legacy
Subaru maintains its focus on value, and for 2011MY, Legacy continues with a starting price of $19,995 for the 2.5i. The Legacy 2.5i Premium also remains unchanged at $20,995, and the starting price for the Legacy 3.6R holds at $24,995. Limited trim models are subject to a $300 price increase due to the inclusion of XM Satellite Radio. The Legacy 2.5i Limited is now $25,295 while the Legacy 3.6R Limited is $28,295.

For the 2011 model year, the Legacy 2.5GT sports sedan will be offered exclusively in Limited trim. It now includes a standard power moonroof as well as XM Satellite Radio, fog lights, new simulated carbon-fiber dashboard trim, silver contrast seat and armrest stitching, and aluminum pedals. It comes with a starting price of $31,395, an increase of only $405, which still keeps it priced well under most competitors' offerings.

2011 Subaru Outback
The Subaru Outback, Motor Trend's 2010 Sport/Utility of the Year, receives a modest $200 price increase with the Outback 2.5i now starting at $23,195and the Outback 2.5i Premium priced at $24,495, still keeping the cost well under most mid-size crossover or wagon competitors.

A new feature for Outback models, a Rear Vision Camera, is added to Premium and Limited models - bundled with the Power Moonroof Package. The exclusive Rear Vision Camera includes an Auto-dim mirror with Homelink, compass display and a 3.3 inch hi-resolution display in the mirror. This convenience upgrade adds $450 to any Outback that features a Power Moonroof.

The Outback 2.5i Limited, with standard Lineartronic CVT, now starts at $28,495 while the six-cylinder Outback 3.6R is also competitively priced at $28,195. The Subaru Outback 3.6R Limited, which continues to be in high demand, now has a starting price of $31,495 and includes standard XM Satellite Radio.

Award-winning Products
The 2010 Subaru Legacy and Outback have recently received significant awards. Both vehicles were named 2010 Top Safety Picks by the Insurance Institute for Highway Safety (IIHS) and as ‘Bests' in their class by Kiplinger's Annual Buyers Guide. The Legacy was also named one of the ‘Best Family Cars of 2010' by both Parents magazine and Edmunds.com.

The destination and delivery charge is $725 for all 2011MY Legacy and Outback models in the contiguous 48 states. The MSRP of 2.5i PZEV (Partial Zero Emissions Vehicle) models remains $300 more than the federal specification model.

harman/kardon® is a registered trademark of Harman International Industries, Inc.
XM Satellite Radio® XM is a registered trademark of XM Satellite Radio, Inc.

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation.

Subaru Raises Awareness about Hepatitis B with "Hep B Mobile"

Company Also Supports Sixth Annual Asian Heritage Street Celebration


San Francisco, Calif., May 12, 2010 – To raise awareness of Hepatitis B, Subaru of America Inc. has developed a ‘Hep B Mobile'. The company will also continue its sponsorship of the Asian Heritage Street Celebration, which takes place Saturday, May 15, in the Civic Center/Little Saigon District.

"We are pleased to sponsor the Asian Heritage Street Celebration and help raise awareness about Hepatitis B," said Tim Mahoney, senior vice president and CMO for Subaru of America, Inc. "We hope that through our support, people will have the opportunity to celebrate this rich culture and become more informed about this disease."

The Subaru "Hep B Mobile", a specially-wrapped Subaru Legacy, will serve as a traveling billboard to direct the public to the website, sfhepbfree.org. and encourage people to "See a Doctor Who Tests for Hep B." Subaru began its support of the Asian market in the San Francisco Bay area more than six years ago when it introduced its in-language and in-culture advertising to the community.

"Subaru's commitment to the Asian American community has been enduring and is multi-faceted. AsianWeek Foundation is proud to partner with Subaru in celebrating Asian/Pacific Islander heritage and culture," said Ted Fang of the AsianWeek Foundation, producer of the event.

During the celebration, Subaru will join forces with the San Francisco Hep B initiative in front of the Asian Art Museum located at 200 Larkin Street in Little Saigon.

The company will distribute a commemorative gift to those that visit the SF Hep B tent and complete the on-site survey (while supplies last). Subaru will have the Forester, Outback, and the specially-wrapped Legacy "Hep B Mobile" on display.

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation.

About the Asian Heritage Street Celebration
The Asian Heritage Street Celebration is a celebration of the diversity in Asian Pacific America. It is organized by the AsianWeek Foundation in cooperation with over 150 local and community groups. It is the largest gathering of Asians and Pacific Islanders in America. Features include sports, live performances, arts and crafts, medical screenings, children's area, school awards and more.

Subaru Puts Outback on Auction Block

Company to Donate 2011 Subaru Outback Partial Zero Emissions Vehicle for Charity Auction, Plus $50 Per Test Drive to Heal the Bay Through May 31


Los Angeles, Calif., May 4, 2010 – Subaru of America, Inc. will donate a 2011 Subaru Outback for auction at Heal the Bay's, "Bring Back the Beach" fundraiser, May 20 to support the Coastal Clean Up Day program. The company will also donate $50 for each test drive taken by Heal the Bay supporters through May 31.

"At Subaru, we believe in giving back to the communities in which we live," said Mike Campbell, Los Angeles zone director for Subaru of America, Inc. "By supporting Coastal Clean Up Day and promoting its benefits, we can work together to improve the environment around us."

Volunteers from Heal the Bay and members of the public will be at the following event to pitch in with the clean up effort:

  • Saturday, May 15 – Nothin' But Sand Monthly Beach Clean Up at Torrance State Beach Play Area

Last year more than 14,000 volunteers scoured 69 sites including beaches, parks, alleys, creeks, highways and storm drains locally to remove a total of 300,413 pounds of debris and recyclables.

About Heal the Bay
Heal the Bay is a nonprofit environmental organization dedicated to making Southern California coastal waters and watersheds, including Santa Monica Bay, safe, healthy and clean. Heal the Bay uses research, education, community action and advocacy to pursue its mission.

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation.

Subaru's April Sales Reach New Heights With a 48-Percent Sales Increase

Subaru Outback and Legacy Sales Show No Signs of Slowing Down


Cherry Hill, N.J., May 3, 2010 – Subaru of America, Inc. today announced that sales for April 2010 were up 48-percent over April 2009 with 23,198 units sold. Sales for the 2010 Subaru Outback were more than double the previous year with a 133-percent increase, while the 2010 Subaru Legacy posted a 50-percent increase over April 2009. This also marks the best-ever April for the company. The previous April record was established in 2008 with 16,771 units sold. Year-to-date sales increased 41-percent with 80,692 units sold versus 57,181 units over the same period last year.

"The Subaru brand is now consistently achieving new levels of sales, which is a tribute to our strong product line up," said Tim Colbeck, senior vice president of sales, Subaru of America, Inc. "We are significantly ahead of last year's record sales pace and expect the momentum to continue."

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"Our sales reflect the outstanding efforts of our retailers, the appeal our products represent to our customers and the recognition our vehicles continue to earn from opinion leaders," said Thomas J. Doll, executive vice president and COO, Subaru of America, Inc. "For instance, Kiplinger’s Personal Finance recently awarded the 2010 Subaru Legacy and Outback vehicles with its Best vehicle awards in their categories, while Parents Magazine and Edmunds.com just named the 2010 Legacy one of the Best Family Cars for 2010."

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation.

Subaru Legacy Named One of the "Best Family Cars for 2010" by Parents Magazine and Edmunds.com

Honor Marks Second Consecutive Year Subaru Vehicle Is Named Best Family Car


Cherry Hill, N.J., May 3, 2010 – Subaru of America, Inc. today announced that its all-new 2010 Subaru Legacy was named to the "Best Family Cars for 2010" list by Parents Magazine and Edmunds.com, repeating the honor bestowed last year on the Subaru Forester. The Subaru Legacy scored points for its low, wide-opening trunk for easy stroller removal, a rear seat big enough for three kids and Subaru's standard Symmetrical All-Wheel drive system for secure all-weather driving and terrific everyday handling.

The award is the culmination of feedback from parents who own and drive the vehicles on a daily basis, as well as six months of test-driving and vehicle analysis by the judging team. Each vehicle was judged on safety, performance, family-friendly features and interior and exterior qualities.

"We are pleased that the Subaru Legacy is being recognized by the experts at Parents Magazine and Edmunds.com, following in the 'Best Family Car' tire tracks of the Subaru Forester," said Tom Doll, executive vice president and COO for Subaru of America, Inc. "We can't think of a better endorsement by not only true automotive experts, but by parents who put our cars through the rigors of family life day after day."

"This is the second year in a row that a Subaru has made the Parents Magazine/Edmunds.com list of Best Family Cars," adds Dana Points, editor-in-chief of Parents. "This year the Legacy won us over with its safety features and family-friendly details, like a roomy back seat and a trunk that is perfect for stroller-toting moms and dads."

This latest recognition by Parents Magazine and Edmunds.com is not the only back-to-back award Subaru has recently garnered. In 2009, the Subaru Outback was named the MOTOR TREND 2010 Sport/Utility of the Year®, following the Subaru Forester's win for the 2009 award, making Subaru the first brand to win two consecutive MOTOR TREND Sport/Utility of the Year® awards.

With this recent award, Subaru, which is coming off its best sales year ever in 2009, adds to its growing list of accolades for the 2010 Subaru Legacy. It was also was named an Insurance Institute for Highway Safety (IIHS) Top Safety Pick and Kiplinger's Personal Finance "Best New Car" in the $25,000 - $30,000 category.

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation.

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