Subaru Announces Pricing for 2011 Impreza WRX and STI Models

WRX Now Comes in Wide-Body Design and WRX STI Introduces a 4-Door Model


WRX STI 4-door starts at $1,000 less than the starting price of the 2010 5-door Model


Cherry Hill, NJ., July 23, 2010 – Subaru of America, Inc. today announced pricing for the 2011 Subaru Impreza WRX and WRX STI models. Arriving in dealerships in September, the aggressively redesigned 2011 WRX starts at $25,495 for both the 4-door and 5-door models. The 2011 WRX STI 4-door is $1,000 less than the starting price of the 2010 5-door (non-Special Edition) STI at $33,995.

Subaru Impreza WRX
Beginning at $25,495 – a modest $500 increase for the 4-door and the same starting price for the 5-door – the aggressive body style changes for WRX include new front & rear bumpers, wide front fenders and quarter panels, and a WRX logo side fender badge. The sedan adds a rear chrome satin finish and quad tailpipe outlets. The WRX receives new gunmetal gray alloy wheels paired with wider summer-performance tires. Additionally, all WRX models now have six upgraded speakers and come with steering wheel control switches for audio and Bluetooth functions.

The Subaru Impreza WRX Premium starts at $27,995 (both 4- and 5-door) and adds the All-Weather Package, power moonroof, and fog lights. The sedan also includes a standard rear trunk spoiler. The Subaru Impreza WRX Limited is available from $28,995 (both 4- and 5-door) and features HID headlights and leather-trimmed upholstery. A GPS touch-screen Navigation system is available on Premium and Limited trim levels and includes a 7" touch-screen and standard Sirius satellite radio.

Subaru Impreza WRX STI
The Subaru performance leader, the WRX STI, returns as a 4-door sedan – along with the 5-door for the 2011MY. The Subaru Impreza WRX STI 4-door starts at $1,000 less than the 2010 WRX STI 5-Door (non-Special Edition) at $33,995. In addition to its wide-body style, the WRX STI sedan also brings back its signature impressive rear trunk spoiler. All WRX STI models include the All Weather Package.

The WRX STI is powered by a 2.5 liter, turbocharged and intercooled Subaru Boxer® engine pumping out 305 horsepower. To further improve its performance, the 2011MY WRX STI has a retuned suspension that includes improved suspension bushings, larger front/rear stabilizer bars, and stiffer front/rear coil springs that provide tighter handling, less body roll and improved steering feel. All WRX STI models are available with optional GPS Touch-Screen Navigation with a 7" LCD touch-screen for $1,800. Additionally, all WRX and WRX STI models also receive a new mesh-type grill along with an upgraded audio system that includes standard Bluetooth hands-free calling and audio streaming, iPod control capability, an auxiliary input jack, USB port, and XM/Sirius capability with a roof mounted antenna.

A new trim level, the Subaru Impreza WRX STI Limited 4-door, is added with a starting price of $37,345 and includes leather-trimmed upholstery, 18-inch BBS alloy wheels, power moonroof and fog lights.

The Subaru Impreza WRX STI Limited 5-door starts at $35,995, and includes 18-inch BBS alloy wheels.

The Destination and Delivery charge for these and all 2011 Subaru models is $725 (Alaska D&D is $875). Complete WRX and WRX STI model information and prices can be found at www.media.subaru.com

Subaru of America continues to enjoy record sales after its best-ever sales year in 2009, with June sales up 35-percent year-to-date.

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation.

Fans Invited to Talk to Subaru Rally Team USA Drivers

Subaru Invites Fans to Talk to Subaru Rally Team USA Drivers, Travis Pastrana and Dave Mirra


Cherry Hill, NJ., July 8, 2010 – Subaru of America, Inc. is inviting fans to participate in an hour-long interactive conference call featuring Subaru Rally Team USA drivers, Travis Pastrana and Dave Mirra, Monday, July 26 at 6 p.m. EST. On the call, fans can ask questions and hear Travis and Dave talk about their preparation and plans for X Games 16, their love of Rally and the launch of the all-new 2011 Subaru Impreza WRX and STI.

"Travis and Dave love their fans and this is a unique way to connect with them on a more personal level," said Todd Lawrence, promotions and sponsorship manager, Subaru of America, Inc. "They are looking forward to talking about what’s going on with the Subaru Rally Team and are eager to drive their Subaru Impreza WRX STI rally cars at X Games in Rally Car Racing and the all-new SuperRally event."

To join the live conference fans can sign-up here. Then on July 26 at approximately 6 p.m. fans will be called on the phone number they provided at sign up. Fans can also watch Dave and Travis compete live on ESPN during X Games Saturday, July 31, beginning at 4 p.m. EST.

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation.

About Travis Pastrana
Perhaps best known as the very first athlete to successfully land the double backflip in competition on a motorcycle, Travis is not only a supercross phenom and freestyle motorcross pioneer but also a wildly popular action sports personality through his Nitro Circus show on MTV and Thrillbillies series on DVDs. Driving for Subaru full-time since 2005, Travis became the youngest-ever American Rally Champion in 2006 and has gone on to win the Rally America National title with Subaru Rally Team USA for the past four consecutive seasons (2006-2007-2008-2009).

About Dave Mirra
Widely accepted as a BMX Freestyle icon, Dave Mirra holds the enviable record of winning the most X Games medals ever. Highly active in the sport and still participating in select events, Dave gives back to the sport he loves and held his first annual King of the Animal House Invitational in his hometown of Greenville, NC, in December. As a teammate to Travis Pastrana in Subaru Rally Team USA, Dave drives an identically-prepared Subaru Impreza WRX STI rally car in the Rally America National Championship.

Subaru Establishes June Sales Record

June Sales Up 16-Percent Over June 2009, YTD Sales Up 35-Percent


Subaru Forester Posts Best June Sales Ever


Cherry Hill, N.J., July 1, 2010 –Subaru of America, Inc. posted record June sales with 21,601 vehicles sold in June 2010 – a 16-percent increase over June 2009 sales of 18,620 units. Year-to-date sales totaled 125,960 units compared with 93,306 units sold through the same period last year, resulting in a 35-percent increase.

The current generation Subaru Forester continues to consistently break sales records more than two years after its introduction. Sales for June 2010 represent the best June ever for the Forester with 7,607 units sold – a 25-percent increase over the same period last year. The top-performing Subaru Outback continues on its blistering sales pace with 6,554 units sold in June – a 76-percent increase over the same period last year.

"June was a great month for us," said Tim Colbeck, senior vice president of sales, Subaru of America, Inc. "Our inventories are very tight and we still set a record for the month. Demand for our products continues to be strong and our retail network is working hard to sell efficiently."

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"Now that we are halfway through 2010, the Subaru franchise is clearly on pace to establish another record–setting sales year," said Thomas J. Doll, executive vice president, Subaru of America, Inc. "This has been the best first six months in the history of the company and we are proud of the contribution from all members of the Subaru team."

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation.

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