Subaru sponsoring NW Flower & Garden Show


Show to Highlight New Trends in Sustainability


Cherry Hill, N.J., January 28, 2010 - Subaru of America, Inc. is once again sponsoring the Northwest Flower & Garden Show. Subaru will be back in its third year to sponsor the Northwest Flower & Garden Show, now under the ownership of O'Loughlin Trade Shows. This year, the show will be accented by new trends in sustainability and runs February 3-7, 2010 at the Washington State Convention and Trade Center.

"We are glad to once again sponsor the Northwest Flower & Garden Show," said Tim Mahoney, senior vice president and CMO, Subaru of America Inc. "As our owners tend to appreciate gardening and participate in outdoor-lifestyle activities, the flower show is a good fit for the Subaru brand."

Subaru will showcase the 2010 Outback and 2010 Forester in a sky bridge Japanese Tea Garden display. Inside the show's entrance, visitors will discover the Subaru Sustainable Garden display, which will feature the 2010 Forester. Subaru is part of a big line-up of more than 20 spectacular display gardens, internationally-known speakers, over 350 exhibitors and activities for the entire family.

A special presentation brought to you by Subaru is entitled, "The $25 Victory Garden – Growing a Garden to Feed Your Family on $25 or Less" featuring Green Gardening/Sustainability Expert and host of "Growing a Greener World", Joe Lamp'l, will take place on Thursday, February 4 at 6:45 pm in the Rainier Room.

"We are proud and excited to be the new stewards of an event that has been a highlight for thousands of flower and garden devotees for the past two decades," said Show Producer Terry O'Loughlin. "We're calling it a new beginning for a Northwest tradition. We're excited about Subaru's continued partnership—it's a perfect fit for our focus on sustainability at the 2010 show."

The 2010 show will again showcase inspiring work by top garden creators—integrating thousands of flowers and plants with their rich colors, fragrances and textures into dazzling full scale gardens. The show has assembled a world-class panel to review and judge the display gardens.

The show's "Marketplace" will feature over 350 nurseries and other exhibitors spotlighting products and services related to gardening and outdoor living. Other attractions include the "Sproutopia" children's area, the handiwork of high school horticulture students in the "Funky Junk" display, floral display competitions, a container garden exhibition and much more.

New to the show is the family-friendly "Butterflies" exhibit—designed to educate children about the lifecycle of a butterfly by taking them on a tour where they can interact with over 300 live butterflies.

About O'Loughlin Trade Shows
Northwest-based O'Loughlin Trade Shows, Inc. has over 70 years producing consumer shows. Four generations of the O'Loughlin family have "grown" the company to become the largest producer of consumer shows in the West, including the Portland Home & Garden Show and the Tacoma Home & Garden Show. For additional information, visit www.gardenshow.com.

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of approximately 600 dealers across the United States. Subaru boasts the most fuel efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards. All Subaru products are manufactured in zero- landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation.

Subaru Master the Mountain is Back

Subaru Hits the Slopes Again in 2010


Cherry Hill, NJ, January 15, 2010 -- Subaru of America, Inc. will once again host Master the Mountain. Each winter season, the Subaru Master the Mountain team travels to ski resorts across the country bringing music, giveaways, and free activities for people to enjoy. This will be the company's 15th year bringing the event to ski slopes throughout the United States. Since Subaru owners enjoy the outdoors and activities such as skiing, the company hosts the event to promote a safe and fun-filled snow riding experience for all.

"Subaru has a long history of hosting events with which our customers identify," said Tim Mahoney, senior vice president and CMO for Subaru of America, Inc. "Master the Mountain remains a terrific fit for our company and vehicle owners."

Skiers will have the opportunity to demo the latest Nordica skis, hone their skills with free mini ski and snowboard sessions (must have prior skiing and boarding experience), pick-up complimentary skiing tips in the Subaru learning lane, enjoy behind the scenes mountain tours and watch avalanche rescue demonstrations.

Enthusiasts can check out the competition footage from the Subaru Freeskiing World Tour, The Northface Masters of Snowboarding tour stops, and the latest film from MSP Films, In Deep: The Skiing Experience, all in the Subaru Master the Mountain tent.

Below are locations of Subaru Master the Mountain events according to geographic location:

  • California
    • February 27–28, 2010, Kirkwood, Calif.
    • March 6–7, 2010, Kirkwood, Calif.
    • March 6–7, 2010, Mountain High, Calif.

  • Colorado
    • January 16–17, 2010, Telluride, Colo.
    • January 30–31, 2010, Crested Butte, Colo.
    • February 6–7, 2010, Telluride, Colo.
    • February 27–28, 2010, Durango, Colo.
    • February 20–21, 2010, Crested Butte, Colo.
    • March 27–28, 2010, Loveland, Colo.

  • New Mexico
    • February 20–21, 2010, Taos, N.M.

  • Pennsylvania
    • February 27–28, 2010, Hidden Valley, Pa.
    • March 5–6, 2010, Jack Frost Big Boulder, Pa.

  • Utah
    • January 23–24, 2010, Snowbird, Utah
    • March 20–21, 2010, Snowbird, Utah

  • Washington
    • February 13–14, 2010, Crystal Mountain, Wash.

  • West Virginia
    • January 23–24, 2010, Snowshoe, W.Va.
    • February 20–21, 2010, Snowshoe, W.Va.

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of approximately 600 dealers across the United States. Subaru boasts the most fuel efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation.

2010 Subaru Outback Wins Best Wagon of 2010 in Cars.com Platinum Awards

2010 Subaru Forester Also Named Best Car for Small Families


Cherry Hill, NJ, January 15, 2010 -- Subaru of America, Inc. today announced that the 2010 Subaru Outback has won Cars.com's Platinum Award for Best New Wagon of 2010. Additionally, the 2010 Subaru Forester was named Cars.com's Best Car for Small Families.

The Cars.com Platinum Awards recognize the best vehicles of the model year. Based on that list, reviewers picked the six cars that are most representative of the best work by automakers for the 2010 model year. To choose the Best of 2010, Cars.com expert reviewers drove and tested all of the newly introduced and redesigned models for 2010. From that pool of about 70 cars, they chose their favorites based on features, driving quality, mileage and overall value.

"We are proud to have won the Cars.com Platinum Award for the 2010 Outback for Best New Wagon and Lifestyle Award for the 2010 Forester for Best Car for Small Families," said Thomas J. Doll, EVP and COO, Subaru of America, Inc. "Our engineers worked hard on these vehicles during the redesign process and I think it has paid off for us in terms of record-breaking sales and recognition."

"Our Platinum Awards represent the best work by automakers for the 2010 model year. These vehicles excel on all levels," said Patrick Olsen, editor in chief at Cars.com. "The 2010 Subaru Outback and Forester really stood out as top choices for Best New Wagon and Best Car for Small Families."

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of approximately 600 dealers across the United States. Subaru boasts the most fuel efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife Habitat by the National Wildlife Federation.

About Cars.com
Cars.com is the leading destination for online car shoppers, offering credible, easy-to-understand information from consumers and experts to help buyers formulate opinions on what to buy, where to buy and how much to pay for a car. With comprehensive pricing information, side-by-side comparison tools, photo galleries, videos, unbiased editorial content and a large selection of new- and used-car inventory, Cars.com puts millions of car buyers in control of their shopping process with the information they need to make confident buying decisions. Launched in June 1998, Cars.com is a division of Classified Ventures, LLC, which is owned by leading media companies, including Belo (N.Y.SE: BLC), Gannett Co., Inc. (N.Y.SE: GCI), The McClatchy Company (N.Y.SE: MNI), Tribune Company and The Washington Post Company (N.Y.SE: WPO).

Subaru announces all-time sales record and expands Forester line with new value packages for 2010 Forester

  • New Special Edition Package for Forester 2.5X
  • New Navigation and Convenience Package for 2.5X Limited
  • NHTSA 5-Star Ratings and IIHS Top Safety Pick

Detroit, MI, January 12, 2010 -- Subaru of America, Inc., which just announced best-ever sales of 216,652 vehicles for 2009 -- a 15-percent jump over calendar year 2008 -- is introducing new versions of its top-selling Forester compact crossover SUV at the North American International Auto Show, which runs January 11-24 at Cobo Center. The Forester was Subaru's top-selling model in 2009, with 77,781 sold -- a 28-percent increase over 2008.

Arriving in February, new option packages expand 2010 Forester choices and demonstrate the market agility that allows Subaru to respond quickly to customer trends. The Forester 2.5X with Special Edition Package adds 16-inch alloy wheels and roof rails for a discounted package price of $400 over this model's $20,295 MSRP.

The Forester 2.5X Limited, already luxuriously equipped with leather appointed interior, 10-way power driver's seat, automatic transmission, panoramic power moonroof and other amenities, offers a new Navigation System and Convenience Package for $2,300. At $500 more than the regular Navigation System, the new Convenience Package also includes the Forester line's first-ever HID headlights, plus a tilt/telescopic steering wheel, one-touch folding rear seats and a cargo area cover.

In addition to the new option packages, the Forester also features other enhancements for 2010, including a standard 10-way power driver's seat for the 2.5X Premium and Bluetooth® wireless capability for the available navigation system in Limited trim lines.

Like all Subaru models, the Forester comes standard with Symmetrical All-Wheel Drive, a traction and value advantage over competitive models that make all-wheel drive an extra-cost option. The Forester was named Motor Trend Magazine's Sport/Utility of the Year for 2009, followed by the 2010 Outback getting the award for this year making Subaru the only brand to win the award two years in a row. Subaru is also the only brand to have all five of its model lines receive a "Top Safety Pick" from the Insurance Institute for Highway Safety for 2010. (The IIHS adopted stricter criteria for the Top Safety Pick for 2010, including rollover safety.)

Forester is offered in five trim lines for 2010. The Forester 2.5X, powered by a 170-hp 2.5-liter 4-cylinder Subaru Boxer® engine, is one of the best values in the crossover SUV segment. The 2.5X Premium adds a 10-way power driver's seat, large panoramic power moonroof and interior enhancements and offers an available All-Weather Package (heated front seats, heated side mirrors and windshield wiper de-icer). The Forester 2.5X Limited includes the All-Weather Package and offers more luxury and an available navigation system. For powerful, sporty performance, the 2.5XT Premium and 2.5XT Limited are powered by a 224-hp turbocharged/intercooled Boxer engine.

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of approximately 600 dealers across the United States. Subaru boasts the most fuel efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards. All Subaru products are manufactured in zero- landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation.

Subaru of America Announces Record Breaking Sales Year

Best December Ever Closes Record 2009 in Style


Cherry Hill, NJ, January 5, 2010 -- Subaru of America, Inc. today announced a record breaking sales year as the company sold 216,652 units in 2009, an increase of 15-percent. This breaks the previous sales record of 200,703 units sold in 2006. The also marks a record sales month for December 2009 as the company sold 23,074 units - an increase of 33-percent - versus 17,287 units sold in December 2008.

"December represented another record month for Subaru, capping off the best year in the history of the company, in both sales and market share", said Tim Colbeck, senior vice president of sales, Subaru of America, Inc. "I also believe Subaru is well-positioned to continue its success into 2010. We have the right products, marketing and dealer network providing us with a strong foundation for future growth".

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"We really owe this tremendous success to both our retailers and employees, who executed the business plans we set in place", said Thomas J. Doll, EVP and COO of Subaru of America, Inc. "Along with our vision and their belief in the Subaru brand, they helped make that vision a reality", Doll continued.

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of approximately 600 dealers across the United States. Subaru boasts the most fuel efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife Habitat by the National Wildlife Federation.

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