Subaru Sponsors the Philadelphia International Flower Show for Ninth Year

Company Celebrates the Culture of Japan in Themed Garden Displays


CHERRY HILL, N.J., February 17, 2010 -– Subaru of America, Inc., premiere sponsor of the Philadelphia Flower Show, has joined the Pennsylvania Horticultural Society in celebration of world cultures with the “Passport to the World” theme. As the Subaru brand has its origins in Japan, it will focus its flower show displays on Japan’s horticulture and architecture.

Exhibits featuring Japanese inspired architecture will be located in the Concourse and Main Show Floor. The Main Show Floor exhibit will include a breath-taking display complete with a towering waterfall, Koi pond, bonsai and cherry trees. Subaru will be displaying a special co-branded, pink and white 2010 Subaru Forester decorated with Cherry Blossoms along with the award-winning, 2010 Subaru Outback, Motor Trend’s Sport/Utility of the year. Both exhibits are the work of award-winning Ledden Palimeno, a local landscape architecture and build company.

“Subaru is proud to continue its partnership with the Pennsylvania Horticultural Society and support the Philadelphia Flower Show,” said Tim Mahoney, senior vice president and CMO for Subaru of America, Inc. “As most of our customers appreciate an active and outdoor-focused lifestyle, the show is a perfect fit for Subaru and its owners.”

Visit the Subaru booth at the show to receive a special “gardener’s gift” (while supplies last). For more information on the show, visit www.theflowershow.com.

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of nearly 600 dealers across the United States. Subaru boasts the most fuel efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation.

Subaru Continues to Break Sales Records and Support Charitable Causes

Automaker to Present Proceeds from ‘Share the Love Event’ at Chicago Auto Show


Chicago, IL, February 5, 2010 -– Subaru of America, Inc., coming off a record-breaking 2009, will present checks to the five charities involved in its unique Share the Love Event campaign at 9 a.m. during the Chicago Auto Show on Thursday, February 11, 2010.

Last year, the Share the Love Event campaign helped raise almost $5 million that was donated to charities. The marketing campaign ran from November 21, 2009 – January 4, 2010 with Subaru donating $250 for every new Subaru vehicle sold or leased (up to a maximum of $5 million) to the customer’s choice of one or more of the following five charities:

  • The American Society for the Prevention of Cruelty to Animals (ASPCA)
  • Meals On Wheels Association of America
  • Habitat for Humanity
  • National Wildlife Federation® (NWF)
  • Boys & Girls Clubs of America

As part of the Share the Love Event, Subaru offices and dealerships nationwide held local events. In the Chicago area, Subaru held an event at Navy Pier during Winter WonderFest partnering with the ASPCA and the National Wildlife Federation. Share the Love helped the Subaru central region, located in Itasca, achieve a record-setting 2009 – up 20-percent over the previous year.

Kicking off 2010, Subaru’s central region finished with 2,696 unit sales in January versus 2,252 units sold in January 2009. Locally-based Chicago-area dealers finished January with a 4.5-percent increase over January 2009 also resulting in a record-breaking month for the area. A total of 776 units were sold versus 745 units sold in January 2009.

About the Charities
For more than 100 years, Boys & Girls Clubs of America have been serving as passionate advocates for young people in our communities. Clubs provide a positive place for kids and teens to find supportive and caring adults who mentor, empower and inspire them to reach their full potential.www.bgca.org

About Habitat for Humanity
Habitat for Humanity International is an ecumenical Christian ministry that welcomes to its work all people dedicated to the cause of eliminating poverty housing. Since its founding in 1976, Habitat has built more than 350,000 houses worldwide, providing simple, decent and affordable shelter for more than 1.75 million people. For more information, visit www.habitat.org and www.habitat.org/ap.

Meals On Wheels Association of America (MOWAA) works every day with thousands of local Meals On Wheels programs and hundreds of thousands of volunteers who all share in the mission to end senior hunger. The organization provides the tools and information its programs need to make a difference in the lives of others. It also gives cash grants to local senior meal programs throughout the country to assist in providing meals and other nutrition services. www.mowaa.org

National Wildlife Federation® (NWF) is America’s largest conservation organization, inspiring Americans to protect wildlife for our children’s future. NWF unites individuals from diverse backgrounds through a grassroots network of 4 million members and supporters, and is joined by 47 affiliated state wildlife organizations. National Wildlife Federation’s programs educate and inspire people from all walks of life to protect wildlife and wildlife habitat. NWF focuses their conservation work in three areas: confronting global warming, restoring wildlife habitat and connecting people to nature. www.nwf.org

For more than 142 years, the American Society for the Prevention of Cruelty to Animals (ASPCA) has been dedicated to rescuing animals from abuse, introducing and enforcing more humane legislation, sharing resources with shelters across the country, and advancing the care of animals through their unparalleled expertise in medicine, behavior, toxicology and forensics.www.aspca.org

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. Subaru boasts the most fuel efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards. All Subaru products are manufactured in zero- landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation.

Subaru of America, Inc. Continues to Break Sales Records

Company Announces a Record Month for 2010 Outback and Legacy Models.


January Sales Show a 28-percent Increase.


Cherry Hill, NJ, February 2, 2010 -– Subaru of America, Inc., coming off a record-breaking sales year as the top performing brand in 2009, today announced a 28-percent sales increase over January 2009. The company sold 15,611 units in January 2010 versus 12,194 units sold in January 2009.

The newly introduced models continue selling at a record pace. The 2010 Subaru Outback and Legacy vehicles posted their best January sales records ever. By selling 5,467 units, the 2010 Subaru Outback more than doubled its January sales with a 117-percent increase over 2009. The 2010 Subaru Legacy sold 2,448 units, which also doubled its previous January sales, at 110-percent over 2009.

“In January we were able to continue our sales momentum thanks to strong product offerings, consistency in marketing and the hard work of our great dealer body,” said Tim Colbeck, senior vice president of sales for Subaru of America. “Given the strong fundamentals of the Subaru brand, we think the momentum will continue going forward.”

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“Subaru recently won the Best Mainstream Brand in the annual Automotive Lease Guide (ALG) residual value study as well as placing first in their segments for Forester and Outback models,” said Thomas J. Doll, executive vice president and COO, Subaru of America, Inc. “These awards praise companies and vehicles predicted to retain the highest percentage of their original price after a three-year period. By providing customers with vehicles that represent a long-term value, Subaru continues to outperform the industry.”

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of nearly 600 dealers across the United States. Subaru boasts the most fuel efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation.

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