Kiplinger's Personal Finance Bestows "Best" Awards to 2010 Subaru Legacy and Outback

Subaru Outback Wins "Best in Class" and "Best New Wagon" While the Subaru Legacy Takes Home "Best New Car" in its Category


Cherry Hill, N.J., April 26, 2010 - Kiplinger's Personal Finance recognized two Subaru vehicles as "Best" in their categories in its annual buyers' guide, "2010 Cars: Where the Deals Are". The all-new 2010 Subaru Legacy won "Best New Car" in the $25,000 - $30,000 category, while the all-new 2010 Subaru Outback won both "Best in Class" and "Best New Wagon" in the "Wagons" category. Winners are chosen on a basis of performance, value, safety, power, fuel efficiency, exterior design, interior room and cargo space.

"We are very pleased that the 2010 Legacy and Outback were recognized by Kiplinger's Personal Finance," said Tom Doll, executive vice president of Subaru of America, Inc. "As the magazine focuses on advising their readers on smart purchasing decisions and wise financial choices, it means a great deal to us that our vehicles receive these honors."

Kiplinger's praised Subaru for its renowned Symmetrical All-Wheel Drive platform and improvements to both vehicles. "Standard all-wheel drive has always been the Subaru hook, but the new Legacy proves Subaru cars can be sexy, too." According to Kiplinger, a stylish redesign, increased cabin room and high resale values earned the Subaru Legacy the "Best New Car" award for the $25,000 - $30,000 category. The 2010 Subaru Outback was lauded for its "sophisticated interior and exterior makeover giving the new Outback a roomier cabin, more cargo space and better handling." Along with Subaru's Symmetrical All-Wheel Drive capability, Kiplinger said the new look makes the Outback a "Best New Wagon" as well as a "Best in Class" winner.

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation.

About Kiplinger's Personal Finance
For nine decades, the Kiplinger organization has led the way in personal finance and business forecasting. Founded in 1920 by W.M. Kiplinger, the company developed one of the nation's first successful newsletters in modern times. The Kiplinger Letter, launched in 1923, remains the longest continually published newsletter in the United States. In 1947, Kiplinger created the nation's first personal finance magazine. Located in the heart of our nation's capital, the Kiplinger editors remain dedicated to delivering sound, unbiased advice for your family and your business in clear, concise language. Become a fan of Kiplinger on Facebook and follow Kiplinger updates on Twitter.

Subaru Partners with Pilots N Paws to Help Animals in Need

Cherry Hill, N.J., April 9, 2010 -– Subaru of America, Inc. today announced that it will sponsor Pilots N Paws to help them in their mission to relocate animals in need to loving homes. Pilots N Paws is a charitable organization comprised of general aviation pilots working together with rescue volunteers and shelters to relocate animals. The pilots donate their time, planes and resources to fly innocent animals to safe havens.

"As more than half of our owners have a pet, it makes sense for us to support animal-friendly organizations such as Pilots N Paws," said Todd Lawrence, promotions and sponsorship manager, Subaru of America, Inc. "We are excited about this partnership which gives us the opportunity to help connect animals in need with owners looking to provide homes for these pets."

"Pilots N Paws is honored to partner with Subaru and promote our passion of helping innocent animals in need by flying them from overcrowded areas, to areas with adoptive homes waiting," said Debi Boies, co-founder, Pilots N Paws. "Subaru recognizes the important role that pets provide in our lives. Together, we will continue to give these animals a second chance at finding a loving family."

About Pilots N Paws
Pilots N Paws is a 501c3 charitable organization that is making a difference in the lives of abandoned and neglected animals. Comprised of general aviation pilots working together with rescue volunteers and shelters, pilots donate their time, planes and resources to fly innocent animals to safe havens. Thousands of animals have been given a new chance at life by moving them from overcrowded shelters to permanent homes. Visit www.pilotsnpaws.org for more information.

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. All Subaru products are manufactured in zero- landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation.

Subaru Records Best First Quarter Sales Ever and Breaks March Record

Automaker Breaks Sales Records for Eight Out of the Last Ten Months


Cherry Hill, N.J., April 1, 2010 -– Subaru of America, Inc. today announced its best first quarter sales ever with 57,494 units sold, continuing its strong start to 2010. March 2010 also marks another monthly record with 23,785 units sold, breaking the previous March record in 2006 of 19,049 units sold. The automaker has broken sales records for eight of the last ten months.

"We continue breaking sales records because of our great products and we are doing it while keeping incentives among the lowest in the industry," said Tim Colbeck, senior vice president of sales, Subaru of America, Inc.

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"The Subaru brand occupies a unique position in the marketplace due to our exceptional sales results and products that offer customers superior safety, value, reliability and durability,” said Thomas J. Doll, executive vice president and COO, Subaru of America, Inc. “Topping that off, our vehicles are delivered through a passionate retail sales network that takes pride in offering our customers the best sales and service experience possible."

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation.

The Wing is Back! Subaru Debuts New 4-door Impreza® WRX® STI® Model for 2011

  • First Time Subaru Performance Flagship Offered in Two Body Styles
  • New WRX STI Four-door with Wide-Body Design
  • Retuned Suspension for Even Sharper Handling

New York April 1, 2010 -– Subaru of America today introduced a new 4-door version of its Impreza WRX STI performance flagship model. This will be the first time that the WRX STI has been offered in two body styles (5-door and 4-door). In addition to the new styling, the 2011 WRX STI features significantly revised suspension tuning and lighter 18-inch wheels for even sharper handling.

The WRX STI has been a recipient of continuous improvement since its introduction. Most recently, the 2010 WRX STI Special Edition previewed some of the suspension enhancements now migrated to the 2011 WRX STI. Thorough and painstakingly detailed chassis development, including testing on Germany’s famed Nurburgring racetrack, has resulted in the best-handling Impreza WRX STI models Subaru has ever offered.

"The continuous evolution and development of the WRX STI is driven by the strong, loyal and vocal support from thousands of enthusiastic owners of this exciting high-performance vehicle," said Tom Doll, executive vice president and COO of Subaru of America, Inc. "The 2011 4-door WRX STI will expand the appeal of this iconic performance model to a wider range of driving enthusiasts."

New Designs for 2011
In front, the 2011 WRX STI models feature sharpened bumper corners and wider, blacked-out fog lamp nacelles to accentuate the “wide and low” profile. A jutting lip spoiler with three-dimensional detailing emphasizes the cars’ sporty intent. The newly designed front grille with black base and blacked-out Subaru wing highlights the headlights’ shape to give the entire front end a more powerful appearance, accentuated by larger grille and bumper intake openings.

For the 4-door models, newly designed wider rear fenders are stretched out on the side beyond the tail lamps, accentuating a look of power and stability. The new design details contribute to an improved drag coefficient.

New Chassis Tuning for 2011
The Subaru WRX STI was already a highly optimized performance machine. Specific chassis tuning. Aluminum front lower L-arms reduce unsprung vehicle weight. Major chassis tuning changes include a lowered ride height and new pillow-ball bushings in front and stiffer bushings for the rear subframe that supports the double-wishbone suspension – these improve camber and toe stiffness.

Both the front and rear suspension systems employ higher-rate springs and thicker front and rear stabilizer bars than the 2010 model: 21 mm vs. 20 mm in front and 19 mm vs. 18 mm in rear. Spring rates have increased by 15.6 percent in front and 53 percent in the rear.

New standard 18-inch aluminum wheels feature high-luster paint and weigh 17.6 lbs. less than the previous standard wheels. The optional 18 x 8.5-in. BBS® forged aluminum-alloy wheels, which further reduce unsprung vehicle weight, are highlighted by silver high-luster paint for 2011.

Exclusive to the WRX STI, the Brembo Performance Brake System uses ventilated 4-wheel Super Sport anti-lock (ABS) disc brakes with Electronic Brake-force Distribution (EBD). Super Sport ABS can control the braking forces at each rear wheel independently, which optimizes braking ability during hard cornering to help reduce understeer.

The Ultimate Performance Subaru
The 2011 WRX STI continues as the ultimate-performance Subaru with its high-boost 305-hp turbocharged/intercooled 4-cyl. Boxer engine and 6-speed manual transmission. The STI also features Multi-Mode Driver Controlled Center Differential (DCCD) version of Symmetrical All-Wheel Drive with three “Auto” modes, as well as a manual mode with six driver-selectable differential locking settings.

The WRX STI is equipped with advanced dynamic control systems, as well: the Multi-Mode Vehicle Dynamics Control (VDC) stability and traction control system is standard and features a track performance-optimized mode; Subaru Intelligent Drive (SI-DRIVE) technology allows the driver to tailor the car’s driving characteristics by choosing from among three selectable modes – “Intelligent,” “Sport” and “Sport Sharp” – using a rotary dial on the center console.

The 2011 Impreza WRX STI models arrive in Subaru dealerships late this summer.

Sporty, Spacious and Versatile Interior
New for 2011, the WRX STI interior is finished in black and silver to highlight its sporty design. Trim panels, the steering wheel air bag cover and steering wheel switches are now dark cast metallic.

The standard tilt and telescopic steering wheel is a three-spoke, leather-wrapped design embossed with the STI logo and features control switches for Bluetooth® hands-free phone function. A new AM/FM stereo with single-disc CD player features Bluetooth audio streaming and hands-free calling, iPod control capability, a USB port, 3.5mm aux. input jack and XM/SIRIUS satellite radio (subscription is extra). An available navigation system integrates a vehicle information center and Bluetooth hands-free calling.

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation.

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