National Car Care Month

CHERRY HILL, NJ, March 31, 2009 -- Subaru of America, Inc. announced today that the company is endorsing the Car Care Council's National Car Care Month, a nationwide April program focusing on the importance of regular vehicle maintenance. To celebrate the occasion, participating Subaru dealers are offering free vehicle diagnostic inspections to Subaru owners, emphasizing items that affect fuel economy and offering driving tips for optimizing fuel mileage.

"April is always a good time to assess any needed maintenance or repairs resulting from winter driving, and to make sure your vehicle is ready for summer travel," notes Jim Sinclair, Vice President, Service, Subaru of America, Inc. "And in today's economy, the increased fuel efficiency and lower fuel costs that come with a well-maintained vehicle are more important than ever."

To help owners get the best possible fuel mileage, dealers will be performing the "MPG Inspection." While the vehicles will receive a thorough check-up of all major operating systems, the MPG ("Maintenance Preserves Gas") Inspection puts extra emphasis on the systems that directly impact fuel mileage. Drivers will receive a written report on the vehicle's condition plus helpful driving tips for maximizing fuel efficiency.

About Subaru of America, Inc.

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, NJ, the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of nearly 600 dealers across the United States. Subaru makes the best-selling All-Wheel Drive car sold in America based on R.L. Polk & Co. new vehicle retail registration statistics calendar year-end 2007. In addition, Subaru boasts the most fuel efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards. All Subaru products are manufactured in zero- landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a Backyard Wildlife Habitat by the National Wildlife Federation.

Subaru Forester Given Top Rating in IIHS Roof Strength Test

Cherry Hill, NJ, March 24, 2009 -- The all-new Subaru Forester was given the top rating of 'Good' in the Insurance Institute for Highway Safety's new roof strength rating system. Designed to help consumers pick vehicles that will help protect them in rollover crashes, twelve small SUVs were tested with only four receiving a 'good' rating.

"It's not surprising that the Forester earned a good rating in our new roof strength test," said Institute president Adrian Lund. "Subaru was one the first automakers to ace our demanding front and side impact tests as well."

"The all-new Subaru Forester continues to deliver the highest levels of safety as evidenced by this new IIHS test," said Tom Doll, chief operating officer for Subaru of America, Inc. said. "Safety is an important part of our brand promise and we at Subaru are proud of the renowned performance of our vehicles in crash testing as well as real-life accident conditions."

Institute research indicates that roofs have gotten stronger during the past few years. Part of the reason is that manufacturers have made structural improvements to earn better front and side ratings in Institute crash tests. Strong A and B pillars help prevent intrusion in these types of crashes and also help hold up the roof.

More than 10,000 people a year are killed in rollovers. When vehicles roll, their roofs hit the ground, deform, and crush. Stronger roofs crush less, reducing the risk that people will be injured by contact with the roof itself. Stronger roofs also can prevent occupants, especially those who aren't using safety belts, from being ejected through windows, windshields, or doors that have broken or opened because the roof has deformed. Roofs that don't collapse help keep people inside vehicles as they roll. More information on the results can be found at www.iihs.org.

About IIHS
The Institute's frontal crashworthiness evaluations are based on results of 40 mph frontal offset crash tests. Each vehicle's overall evaluation is based on measurements of intrusion into the occupant compartment, injury measures recorded on a Hybrid III dummy in the driver seat, and analysis of slow-motion film to assess how well the restraint system controlled dummy movement during the test.

Side evaluations are based on performance in a crash test in which the side of a vehicle is struck by a barrier moving at 31 mph. The barrier represents the front end of a pickup or SUV. Ratings reflect injury measures recorded on two instrumented SID-IIs dummies, assessment of head protection countermeasures, and the vehicle's structural performance during the impact. Injury measures obtained from the two dummies, one in the driver seat and the other in the back seat behind the driver, are used to determine the likelihood that a driver and/or passenger in a similar real-world crash would sustain serious injury to various parts of the body. The movements and contacts of the dummies' heads during the test also are evaluated. Structural performance is based on measurements indicating the amount of B-pillar intrusion into the occupant compartment.

Rear crash protection is rated according to a two-step procedure. Starting points for the ratings are measurements of head restraint geometry -- the height of a restraint and its horizontal distance behind the back of the head of an average-size man. Seats with good or acceptable restraint geometry are tested dynamically using a dummy that measures forces on the neck. This test simulates a collision in which a stationary vehicle is struck in the rear at 20 mph. Seats without good or acceptable geometry are rated poor overall because they can't be positioned to protect many people.

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the Company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of nearly 600 dealers across the United States. Subaru makes the best-selling All-Wheel Drive car sold in America based on R.L. Polk & Co. new vehicle retail registration statistics calendar year-end 2007. In addition, Subaru boasts the most fuel efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife Habitat by the National Wildlife Federation.

Animal Magnetism: Subaru Announces Sponsorship of the ASPCA

Cherry Hill, NJ, March 23, 2009 -- Subaru of America, Inc. today announced the Company's inaugural sponsorship of the nation's oldest humane organization, the ASPCA® (The American Society for the Prevention of Cruelty to Animals). A key component of the sponsorship includes Subaru's support of three 'Go Orange for Animals' festivals in celebration of April's Prevention of Cruelty to Animals Month. The festivals, which will include mobile adoptions and opportunities to get advice on pet care from animal behaviorists, will take place in three cities across the country - New York, N.Y. (Union Square Park, April 7, 2009); Austin, Texas (Zilker Park, April 18, 2009) and Los Angeles, Calif. (Venice Beach, April 25, 2009).

"We're very happy to sponsor the good work of the ASPCA, especially since many Subaru owners are also pet owners," said Tim Mahoney, senior vice president and chief marketing officer, Subaru of America, Inc. "Subaru has a long history of supporting organizations that are good stewards of our environment - including our animal friends - so this sponsorship is a terrific fit with our ideals as a company. In fact, earlier this year, the ASPCA was one of five charities which shared in a donation of more than $4.6 million by Subaru of America, the results of our 2008 year-end "Share the Love" marketing campaign in which our buyers were able to designate a $250 gift from Subaru to one of the charities."

"We are thrilled to welcome Subaru on board this year as we gear up to celebrate Prevention of Cruelty to Animals Month," said Jo Sullivan, Senior Vice President of Development & Communications for the ASPCA. "The outpouring of support we received throughout the 'Share the Love' campaign from the Subaru faithful has shown us how truly dedicated they are to supporting the vital work of the ASPCA, and we hope they will continue their support by pledging to 'go orange' for us this April."

The sponsorship also provides colorfully-wrapped, co-branded Subaru vehicles, local support, and additional events, in six communities (Austin, Texas; Charleston, S.C.; New York, N.Y.; Philadelphia, Pa.; Spokane, Wash.; and Tampa, Fla.). These cities have been selected as part of ASPCA Mission: Orange - a focused effort to improve animal welfare and education in these target communities by partnering with regional animal welfare and community organizations.

Beyond the six cities targeted for of ASPCA Mission: Orange, Subaru dealers in communities across the country will have the opportunity to partner with ASPCA-recommended local animal welfare organizations to host Subaru Adoption Days - at an animal shelter, a Subaru dealership, or a local mall or park. The collective goal of the adoption days is to put the spotlight on animal shelters as the best places to adopt, while finding loving homes for adoptable pets.

For more information about the ASPCA's Prevention of Cruelty to Animals Month and its 'Go Orange for Animals' campaign, please visit www.ASPCAApril.org.

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the Company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of nearly 600 dealers across the United States. Subaru makes the best-selling All-Wheel Drive car sold in America based on R.L. Polk & Co. new vehicle retail registration statistics calendar year-end 2007. In addition, Subaru boasts the most fuel efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife Habitat by the National Wildlife Federation.

About the ASPCA®
Founded in 1866, the ASPCA® (The American Society for the Prevention of Cruelty to Animals) was the first humane organization established in the Americas, and today has more than one million supporters throughout North America. A 501 [c] [3] not-for-profit corporation, the ASPCA's mission is to provide effective means for the prevention of cruelty to animals throughout the United States. The ASPCA provides local and national leadership in animal-assisted therapy, animal behavior, animal poison control, anti-cruelty, humane education, legislative services, and shelter outreach. The New York City headquarters houses a full-service, accredited animal hospital, adoption center, and mobile clinic outreach program. The Humane Law Enforcement department enforces New York's animal cruelty laws and is featured on the reality television series "Animal Precinct" on Animal Planet. For more information, please visit www.aspca.org.

Kiplinger's Personal Finance 2009 Car Buyer's Guide Bestows "Best" Awards to 2009 Subaru Forester and Impreza

Cherry Hill, NJ, March 13, 2009 Kiplinger's Personal Finance has recognized two 2009 Subaru models in the magazine's 2009 Car Buyer's Guide. The all-new 2009 Subaru Forester 2.5X has been designated "Best New Crossover" in the category of "Small Crossovers," and the 2009 Subaru Impreza 2.5i has been named "Best in Class" in the "Wagons and Minivans" category. "Best in Class" and "Best New" winners are chosen on a basis of performance, value, safety, power, fuel efficiency, exterior design, interior room and cargo space.

"We are very happy to accept these awards from Kiplinger's Personal Finance," said Tom Doll, executive vice president of Subaru of America, Inc. "They're especially meaningful coming from a magazine so keenly focused on advising their readers on smart purchasing decisions and wise financial choices. The Forester and Impreza both offer versatility, performance and value qualities that have long resonated with Subaru owners and are even more important in this economy."

Praising attributes that made the Subaru vehicles stand out, the buyer's guide cited the Subaru Impreza's standard Symmetrical All-Wheel Drive and safety features, as well as strong resale value and "impressive" cargo room. The 2009 Forester was lauded for its affordability and Symmetrical All-Wheel Drive, as well as increases in size and ground clearance over its popular predecessor. Alluding to the new model's go-anywhere nature, the guide pointed out that "it performs even better on snowy roads and muddy driveways."

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, NJ, the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of nearly 600 dealers across the United States. Subaru makes the best-selling all-wheel drive car sold in America based on R.L. Polk & Co. new vehicle retail registration statistics for calendar year-end 2007. In addition, Subaru boasts the most fuel efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards. All Subaru products are manufactured in zero- landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife Habitat by the National Wildlife Federation.

Subaru of America, Inc. Names New Chairman

Cherry Hill, NJ, March 12, 2009 -- Subaru of America, Inc. today announced that after a successful tenure, Mr. Tomohiko Ikeda, chairman, president and chief executive officer will return to parent company, Fuji Heavy Industries on April 16. As a promotion, Mr. Ikeda will assume the position of corporate senior vice president. He will be replaced by Mr. Yoshio Hasanuma, who is presently corporate senior vice-president, Subaru Global Marketing division. The move is effective April 16, 2009.

Mr. Ikeda joined Subaru of America in April 2007 and oversaw the launch of the Impreza and Forester models. Both models, along with Legacy sedan achieved sales records in 2008, and the year saw the Subaru brand as the only volume brand in the United States to post a sales increase. By December 2008 the company had also seen its market share grow to 1.9%, a 25 year record.

Mr. Hasunuma has been with FHI for more than 30 years and before his current role he served as corporate vice president for Subaru of Japan sales and marketing. Prior to this role, Mr. Hasunuma worked in various roles including sales planning and domestic sales. He is a graduate of Waseda University, Japan.

Tom Doll, executive vice president for Subaru of America, Inc. said, "Although we are sad to see Mr. Ikeda leave, we congratulate him on his promotion and thank him for his leadership over the past two years. We also welcome Mr. Hasunuma who will bring his knowledge of sales and marketing to us. We have an exciting year ahead of us and our sales success in 2008 and to date in 2009, has laid a strong foundation for the Company."

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of nearly 600 dealers across the United States. Subaru makes the best-selling All-Wheel Drive car sold in America based on R.L. Polk & Co. new vehicle retail registration statistics calendar year-end 2007. In addition, Subaru boasts the most fuel efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards. All Subaru products are manufactured in zero- landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife Habitat by the National Wildlife Federation.

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