Subaru to Hold WRX Games

One full day of heart-pounding, jaw-dropping, hands-on Subaru driving fun


CHERRY HILL, NJ, July 30, 2009 - Subaru of America, Inc. will hold the ultimate Subaru driving experience at The Fairplex, Pomona, Calif., on August 1, 2009. The Fairplex will play host to the fanfare and festivities that put you behind the wheel, on the track and in the center of the action for an unforgettable ride. Pre-registration gives you the opportunity to win Subaru prizes such as Subaru Rally Gear.

"We're excited to host the WRX Games as the Subaru Rally Team USA readies for another X Games rally," said Todd Lawrence, promotional and sponsorship manager, Subaru of America, Inc. "The event will allow owners, as well as non-owners, to experience what it's like to be part of the Subaru community."

The day's festivities will include:

  • 2010 Legacy 2.5GT Driving Experience: The custom course lets you experience the superior handling of Subaru's standard Symmetrical All-Wheel Drive system and other performance features for a drive-induced rush that is all Subaru.
  • Subaru Freestyle Gymkhana: Earn WRX Games bragging rights as you drive alongside a professional driver and compete against other guests in this timed driving competition.
  • Subaru Game On: Offering cool AC comfort, this tent is wired with Subaru racing video games, where you will race against the clock as well as opponents.
  • Need for Speed: You're in control as you race remote-controlled model Subaru cars around a rally stage, complete with jumps and tire-shredding turns!
  • Gone To The Dogs: We are not forgetting your four-legged friends. In the Subaru doggie tent we're serving up plenty of fresh, cold water and loads of treats, as well as free bandanas that let your pooch look cool and feel the Love.
  • Subaru Car Show: Enter your Subaru and compete to win Subaru Rally Gear, Subaru reward dollars and other great prizes. Awards will be given in multiple categories.
  • Driving Demos by Subaru Factory and Guest Drivers: Watch some unforgettable demonstrations by professional Subaru racing drivers as they run their race-tuned rides through their paces. Ken Block is confirmed to drive his Gymkhana 2 vehicle. Stephan Verdier and Kristian Skavnes are also scheduled to appear.

The WRX Games will take place Saturday, August 1, from 10-4 p.m. at the Fairplex, 1101 W. McKinley Ave, Pomona, Calif. This event is free to the public and is a pet friendly festival. Guests are encouraged and welcomed to bring their dogs. Visit www.subaruwrxgames.com for more information.

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of nearly 600 dealers across the United States. Subaru boasts the most fuel efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife Habitat by the National Wildlife Federation.

Subaru Rally Team USA to Compete in ESPN X Games 15

Pastrana Will Look to Repeat as Rally Gold Medalist


CHERRY HILL, NJ, July 30, 2009 - Subaru Rally Team USA will once again compete in this year's ESPN X Games 15. The team will look to build upon their success in 2008, when Travis Pastrana won X Games Rally Gold. The ESPN X Games 15 will take place July 30-August 2, in Los Angeles, California.

"X Games rally racing events are a great way to expand our marketing efforts in Southern California and to reach the action sports community," said Tim Mahoney, senior vice president and chief marketing officer, Subaru of America, Inc. "It's also a great way to showcase the performance and handling of our Subaru Impreza WRX STI. We are very excited that our team has had such great success in rally events and we hope they can build upon their success this year."

Subaru Rally Team USA (SRT USA) is comprised of returning drivers Travis Pastrana, Ken Block, and Dave Mirra, who each intend on securing gold at X Games 15 in the Rally Car Racing competition. As a 3-time Rally America National Champion and defending X Games Rally gold medalist, Pastrana will be looking to repeat the achievement in 2009. Each SRT USA driver will be piloting rally cars based on the 2009 Subaru Impreza WRX STI model and identically prepared by technical partner Vermont SportsCar.

Rally car racing returns to Los Angeles, California for the fourth year in a row at the Summer X Games. The event takes place at The Home Depot Center. For a schedule of X Games 15 rally events and a complete event schedule visit www.expn.com.

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. Of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of nearly 600 dealers across the United States. Subaru boasts the most fuel efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife Habitat by the National Wildlife Federation.

Subaru Announces Pricing on New 2010 Impreza

  • Record-breaking model prices largely unchanged for 2010
  • Premium model price now $1,000 lower

CHERRY HILL, NJ, July 29, 2009 - Subaru of America, Inc. has announced pricing of the 2010 model year Impreza line-up, including a new Special Edition Package available on the Impreza 2.5i Premium.

Pricing for the Impreza model, which set a sales record in 2008, begins at an unchanged $17,495 for the 170-hp 2.5i with Symmetrical All-Wheel Drive as standard. (All 2010 Subaru models feature new Symmetrical AWD badging.)

Impreza blends fun-to-drive performance, safety, and functionality with Subaru Symmetrical All-Wheel Drive, making it an unmatched value in the compact segment. As well as receiving the highest possible ratings in IIHS crash tests, and being listed as 2009 IIHS "Top Safety Pick", the Impreza also scored NHTSA five-star crash test ratings for frontal impact for both the driver and front passenger, a five-star rating for the driver side impact, and a four-star rating for the rear passenger side impact.

The Impreza 2.5i Premium is reconfigured for 2010, with pricing starting at $18,495 - $1,000 less than the 2009 model.

Impreza 2.5i, 2.5GT and Outback Sport models add a stylish new grille and an attractive new exterior color Camellia Red Pearl is available on 2.5i & 2.5GT models. GT models are powered by a 224-hp intercooled turbo Boxer engine and teamed to standard 4-speed automatic transmission and Active AWD version of Symmetrical All-Wheel Drive.

The value continues with the introduction of the new Special Edition Package that includes power moonroof and fog lights as well as the All-Weather Package. The Impreza 2.5i Premium with the Special Edition Package starts at $18,995.

Bluetooth hands-free cell phone capability is now standard on 2.5i Premium and WRX Premium models with the navigation system.

For 2010, the Impreza Outback Sport model adds Paprika Red Pearl/Steel Silver Metallic and a new two-tone exterior color, and retains its starting price of $19,995.

The performance-oriented 2010 Impreza WRX has a starting price of $24,995, again unchanged from last year and is available exclusively with a 5-speed manual transmission. The All-Wheel Drive Impreza WRX features a 2.5-Liter DOHC inter-cooled turbocharged engine delivering 265 horsepower, a new exterior side sill, 225/45 R17 lower profile summer performance tires, 17-inch alloy wheels, an Aero Package, WRX upholstery w/red stitching and WRX logo on front seats, leather-wrapped steering wheel and red stitching, and STI type grille w/WRX badge. The Impreza WRX 5-door model has the same features as the 4-door, plus a rear spoiler and has a starting price of $25,495.

Pricing for the high-performance model WRX STI, which for 2010 features black alcantara trim and a black center console with red stitching also remains unchanged at $34,995.

Destination and delivery for all 2010 Impreza models is $695 (excluding Alaska).

2010 Impreza Model Pricing

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About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of nearly 600 dealers across the United States. Subaru boasts the most fuel efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife Habitat by the National Wildlife Federation.

Subaru Sponsor of 2009 Seek the Peak Fundraiser

  • 400 hikers to climb to the 6,288-foot summit of Mount Washington for a great cause

Cherry Hill NJ, July 23, 2009 -- Subaru of America, Inc. will once again sponsor the Seek the Peak Hike-a-Thon, July 24-25. With every step, hikers will help raise money for the Mount Washington Observatory (MWO). In 2008, hikers raised over $100,000 for the 77-year old non-profit organization.

"Sponsoring Seek the Peak is a great way for Subaru to interact with people that have an affinity for our products," notes Tim Mahoney, senior vice president and CMO, Subaru of America, Inc. "We know that our customers enjoy the types of educational activities offered through the Mount Washington Observatory and hope that our support has helped expand their educational offerings."

Subaru renewed it sponsorship with the Mount Washington Observatory in 2009. The brands are a good fit as Subaru customers are adventure seekers as are those who visit the legendary Mount Washington Observatory.

"Subaru's support means so much to the Observatory," says Scot Henley, Mount Washington Observatory Executive Director. "As a presenting sponsor of Seek the Peak and an underwriter of our educational programs, Subaru makes a real impact in the Observatory, year after year."

This year marks the seventeenth year of the Mount Washington Observatory sponsorship, which is Subaru's longest running non-profit partner. Subaru is the "Official Vehicle" of the Mount Washington Observatory and the observatory receives two vehicles from the manufacturer to support its mission in education and research.

As seen in the February edition of National Geographic Magazine, Mount Washington is home to some of the fiercest winter conditions on the planet. During summer, it is the pinnacle of the New England hiking scene, with several routes to choose from, unique above-tree line tundra and stunning views east to the Atlantic Ocean, north to Canada and west to the Adirondacks.

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of nearly 600 dealers across the United States. Subaru boasts the most fuel efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards. All Subaru products are manufactured in zero- landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife Habitat by the National Wildlife Federation.

Subaru of America, Inc. Has Best June Sales Ever

  • Subaru Legacy, Impreza and Forester Sales Continue to Break Records

Cherry Hill NJ, July 1, 2009 -- Subaru of America, Inc. today announced that it set a sales record for the month of June as sales were up 3-percent with 18,620 units sold in June 2009 versus 18,007 units sold in June 2008. Subaru sales for June 2009 also showed a 6-percent increase over May 2009 Subaru sales.

The 2009 Subaru Legacy sedan and Impreza vehicles each set sales records for the month. Subaru Legacy had a 28-percent increase in sales over June 2008, while Subaru Impreza sales were up 24-percent over last year's June sales, which represents the model's best ever monthly sales. The award-winning Subaru Forester recorded an increase in sales of 31-percent for the year to June resulting in its highest ever June-YTD sales.

On a YTD basis, the company reported sales of 93,306 units, which is a decline of just 1-percent of June 2008 sales of 94,095 units.

"The June sales record is a fitting close to a first half in which Subaru held record market share," said Tim Colbeck, senior vice president of sales, Subaru of America, Inc. "Our June results confirmed the strength of the Subaru brand, our AWD vehicles and the Subaru dealer network. With our product line-up firing on all cylinders, we expect to continue performing well as we begin to ship the new 2010 Legacy and Outback models this month."

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"Our franchise continues to outperform the market as our retail organization is focused on presenting our customers with the safety, value, reliability, durability and fuel economy that our award-winning line up of AWD products represents," said Tom Doll, executive vice president and chief operating officer, Subaru of America, Inc.

About Subaru of America, Inc.

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of nearly 600 dealers across the United States. Subaru boasts the most fuel-efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife Habitat by the National Wildlife Federation.

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