Subaru Hands Over Proceeds from 'Share The Love' First-of-its-Kind Cause-Related Campaign

Chicago, IL., February 12, 2009 - Subaru of America, Inc. today presented checks to the five charities involved in its "Share the Love" marketing campaign. Addressing media at the 2009 Chicago Auto Show, Tim Mahoney, senior vice president and chief marketing officer for Subaru, handed over checks in the amount of $4.6 million.

"Share the Love" is a unique marketing campaign based on the love Subaru owners have for their vehicles and their desire to help worthy causes. The campaign ran from November 24 to January 2 and allowed Subaru new vehicle customers to select one of five charities to receive a $250 donation from Subaru of America, following the purchase or lease of a new Subaru vehicle. The program was the first in what is expected to become an annual Subaru tradition and was one of the factors that contributed to Subaru's sales success in 2008, as the only volume brand to post a sales increase in the U.S.

The five charities participating in the program were; Boys & Girls Clubs of America, Habitat for Humanity International, Meals On Wheels Association of America, the National Wildlife Federation (NWF) and The American Society for the Prevention of Cruelty to Animals (ASPCA).

Based on research that shows Subaru buyers are more actively involved in charitable causes, the campaign was developed by the company's brand agency, Carmichael Lynch, to align that affinity to their vehicle purchase.

Subaru dealerships across the U.S. also participated in the program by hosting events and projects in their local communities.

Speaking at the media event, Tim Mahoney said, "We are pleased that the program has worked so well. Not only did it help us to become the only volume brand with a sales increase in 2008, but it also benefited very deserving charities that are feeling the effects of recent economic troubles."

About the Charities
For more than 100 years, Boys & Girls Clubs of America have been serving as passionate advocates for young people in our communities. Clubs provide a positive place for kids and teens to find supportive and caring adults who mentor, empower and inspire them to reach their full potential. www.bgca.org

Habitat for Humanity International is a nonprofit, ecumenical Christian housing ministry that welcomes to its work all people dedicated to the cause of eliminating poverty housing. Since its founding in 1976, Habitat has built nearly 300,000 houses worldwide, providing simple, decent and affordable shelter for more than 1.5 million people. www.habitat.org

Meals On Wheels Association of America (MOWAA) works every day with thousands of local Meals On Wheels programs and hundreds of thousands of volunteers who all share in the mission to end senior hunger. The organization provides the tools and information its programs need to make a difference in the lives of others. It also gives cash grants to local senior meal programs throughout the country to assist in providing meals and other nutrition services. www.mowaa.org

National Wildlife Federation® (NWF) is America's largest conservation organization, inspiring Americans to protect wildlife for our children's future. NWF unites individuals from diverse backgrounds through a grassroots network of 4 million members and supporters, and is joined by 47 affiliated state wildlife organizations. National Wildlife Federation's programs educate and inspire people from all walks of life to protect wildlife and wildlife habitat. NWF focuses their conservation work in three areas: confronting global warming, restoring wildlife habitat and connecting people to nature. www.nwf.org

For more than 142 years, the American Society for the Prevention of Cruelty to Animals (ASPCA) has been dedicated to rescuing animals from abuse, introducing and enforcing more humane legislation, sharing resources with shelters across the country, and advancing the care of animals through their unparalleled expertise in medicine, behavior, toxicology and forensics. www.aspca.org

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of nearly 600 dealers across the United States. Subaru makes the best-selling All-Wheel Drive car sold in America based on R.L. Polk & Co. new vehicle retail registration statistics calendar year-end 2007. In addition, Subaru boasts the most fuel efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards. All Subaru products are manufactured in zero- landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife Habitat by the National Wildlife Federation.

Subaru Forester Wins MotorWeek Drivers' Choice Award for Best Small Utility

Cherry Hill NJ, February 11, 2009 - The 2009 Subaru Forester has been recognized with the MotorWeek Drivers' Choice Award for Best Small Utility. The team at MotorWeek, a weekly magazine series produced by Maryland Public Television, evaluated vehicles for this year's awards based on performance, technology, practicality and dollar value. The winners, including the new Subaru Forester, represent what MotorWeek considers to be the best in each class.

"We are excited that MotorWeek has recognized the new Subaru Forester with their Drivers' Choice Award," said Tom Doll, executive vice president of Subaru of America, Inc. "This award is really a tribute to our designers and engineers, who have created a versatile, all-wheel drive vehicle that is fun to drive, offers great value, in a unique combination that drivers appreciate in these difficult economic times."

Other awards received by the 2009 Subaru Forester include: Motor Trend's 2009 Sport/Utility of the Year; Insurance Institute for Highway Safety's (IIHS) "Top Safety Pick" - Small SUV; and the Polk Automotive Loyalty Award for consumer loyalty in the Compact SUV category.

About MotorWeek
MotorWeek, the original television automotive magazine series, is one of the nation's leading sources for automotive industry news, new car information and driving entertainment. The award-winning series, seen nationwide on PBS, PBS HD, SPEED and V-me, is sponsored by Cars.com, Valvoline and Goodyear. The weekly series is produced by Maryland Public Television. For more information on MotorWeek and the Drivers' Choice Awards, visit http://www.pbs.org/motorweek.

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of nearly 600 dealers across the United States. Subaru makes the best-selling All-Wheel Drive car sold in America based on R.L. Polk & Co. new vehicle retail registration statistics calendar year-end 2007. In addition, Subaru boasts the most fuel efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards. All Subaru products are manufactured in zero- landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife Habitat by the National Wildlife Federation.

Subaru Designs Custom Impreza WRX STI for Rally Champ Travis Pastrana

CHICAGO, IL, February 9, 2009 - Subaru of America, Inc. will show a one-of-a-kind Subaru Impreza WRX STI designed for its factory rally driver Travis Pastrana at the Chicago Auto Show, February 13-22 in McCormick Place. Subaru worked with Pastrana to create a brilliant yellow "199" liveried WRX STI to commemorate his third consecutive Rally America National Championship. Pastrana is scheduled to appear at the Chicago Auto Show to sign autographs in the Subaru booth February 14th and 15th.

Winner of nine X Games Gold Medals, two for X Games Rally competition, Pastrana's street ride had to be as formidable on the road as his racing WRX STI is on the rally circuit. The Travis Pastrana WRX STI is not only a visual stunner, but also amps up performance capability of the stock production Impreza WRX STI. Vermont SportsCar, technical partner for Subaru and builder of the team’s rally cars, customized the WRX STI using an array of Subaru Performance Tuning (SPT) and STI parts, along with unique custom pieces. The SPT and STI engine, exhaust, chassis and interior parts showcased on the Travis Pastrana WRX STI are available for any WRX STI through authorized Subaru dealers.

  • Pastrana Won His Third Consecutive Rally America National Championship for Subaru in 2008
  • Special WRX STI Fortified with SPT and STI Parts
  • Carbon Fiber Hood and Rear Wing
  • Custom Interior with High-Power Audio System and Xbox

Travis Pastrana: Rally Star

Pastrana was already a motocross champion and X Games gold medal winner when he launched a rally career in 2003. He began driving for the Subaru-backed Vermont SportsCar rally team in 2004. On August 5, 2006 Pastrana won the gold medal in the first rally car competition at the X Games and was signed to lead the new Subaru Rally Team USA in 2006. Pastrana secured his third consecutive Rally America National Championship driver's title with a win at the 2008 Rally Colorado round of the championship.

Pastrana WRX STI: Back-Road and Highway Star

Commissioned by Subaru, Vermont SportsCar started the Travis Pastrana WRX STI with a stock 305-horsepower 2009 Subaru Impreza WRX STI. Pastrana's new WRX STI delivers even sharper handling response than the stock model. An SPT front strut tower brace and SPT lower chassis brace help to further tighten handling response. The stock wheels and tires are replaced by BF Goodrich G-Force Super Sport A/S 275/35 ZR18 tires on Work Evolution XD-9 18 x 9-in. wheels in custom satin black. Red STI Brembo® brake calipers with white "STI" decals are visible behind the spokes.

The rally-bred WRX STI exterior design lights up with custom yellow paint and graphics. The carbon fiber hood and carbon fiber rear wing are unique to the Pastrana's WRX STI. As on the stock production WRX STI, the functional hood scoop streams outside air to an intercooler. The Sport Mesh Grille is available for all WRX STI owners. Likewise, the STI front chin spoiler and the exhaust finishers are available through Subaru dealers. A set of PIAA 2100 HID driving lights and rally-spec mud flaps underscore the aggressive rally-bred design of the 5-door WRX STI.

Engine Compartment
Under its custom carbon fiber hood, this WRX STI is equipped with a number of modifications including a performance-tuned ECU and custom Down Pipe to unleash a bit more power from the DOHC 2.5-liter intercooled turbo Boxer engine. A turbo boost gauge facilitates tuning. The SPT billet aluminum battery hold-down and billet aluminum oil cap are rendered in the trademark SPT blue color.

Interior
The custom blue Alcantara interior upholstery, the trademark of the original U.S.-spec WRX STIs, is accented with Pastrana's traditional yellow piping and "199 Pastrana" embroidered logos in yellow thread to match vehicle exterior. Likewise, custom yellow stitching is used to accent the steering wheel, shifter boot and parking brake handle boot. An STI short-throw shifter provides an even more direct connection to the 6-speed manual gearbox. Carbon fiber patterned interior trim highlights the dash, doors and console. A rally map light and co-driver foot rest bring a bit of Pastrana's Subaru Rally Team USA car into his new street WRX STI.

During a rally, Pastrana listens to a continuous stream of navigation commands from his co-driver. In his new custom WRX STI, he can listen to anything he wants - loudly. The audio system is based on an Eclipse AVN 6620 navigation/DVD/CD/MP3 stereo head unit and uses Kicker amplifiers and speakers, including:

  • Kicker ZX700.5 4x75 watt and 1x400 watt stereo amplifier
  • Kicker RS65.2 6.5-in. component speakers, front
  • Kicker RS56.2 5.25/6-in. component speakers, rear
  • Kicker Solo-Baric L5 10-in. subwoofer in a custom subwoofer/amplifier enclosure

An Xbox 360 is also mounted under the front passenger seat, rounding a package that is as entertaining as its owner. Pastrana and his co-driver can play the Colin McRae DIRT video game using custom yellow controllers.

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of nearly 600 dealers across the United States. Subaru makes the best-selling All-Wheel Drive car sold in America based on R.L. Polk & Co. new vehicle retail registration statistics calendar year-end 2007. In addition, Subaru boasts the most fuel efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards. All Subaru products are manufactured in zero-landfill production plants, and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation.

About Subaru

Subaru Image
Subaru and the Environment

At Subaru, protecting the environment is just as important as protecting our passengers...

Subaru Image
About the Subaru of America Foundation

Established in 1984, the Subaru of America Foundation (SOAF) address the needs of local communities.

Subaru Image
Subaru Corporate Responsibility

See how our commitment to quality extends to everything we do, even giving back.

Subaru Image
The Subaru Clean Plant

SIA is no stranger to being a trailblazer when it comes to being environmentally responsible.